La Huella opens biggest Workout Club in Barcelona on Gran Via

La Huella has staked its biggest Barcelona bet on Gran Via, opening a large-format Workout Club at Gran Via de les Corts Catalanes 694 that is built around coach-led group sessions rather than rows of treadmills and mirrors. The company says the new site is its official HYROX Training Club and offers free trial classes, a clear sign that Barcelona’s fitness market is rewarding formats that feel social, structured and performance-driven.

The club is laid out as a hybrid training space with more than 500 square metres divided into two zones: a strength area with a large-format central rig and an endurance area fitted with up to 42 cardio machines and seven sled lanes. That mix reflects the shift La Huella is leaning into, where members come for coached programming, shared effort and a training format that feels closer to an athletic community than a traditional gym floor.

Gran Via also extends a membership model that is easy to understand and easy to compare on price. La Huella says Barcelona members can use all four city centers with a single fee, with locations on Carrer d'Aribau 79, Carrer de Provença 126, Carrer de València 16 and the new Gran Via club. In a market where retention is often lost to low-commitment gym memberships, that kind of access gives members more reasons to stay within the same brand as their schedules change.

The opening lands in a wider Barcelona and Spain fitness market that has been moving toward boutique, personalized and group-based training. BDO’s 2025 fitness outlook says 81.1% of Spain’s sports industry had recovered pre-pandemic profitability levels, underlining a sector that is not just rebounding but sharpening its offer. In that context, La Huella’s Gran Via site looks less like a simple expansion and more like a bet that the middle of the market belongs to clubs that deliver coaching, community and measurable training outcomes in one place.

Design matters too. Tribeka Estudio led the club’s interior concept, giving the central Barcelona space a contemporary brutalist look that matches the brand’s performance-led positioning. Whether measured by the size of the floorplate or the ambition of the format, Gran Via places La Huella squarely in the conversation about how Barcelona’s mid-market fitness scene is being redrawn by communal workout clubs that sell belonging as much as access to equipment.