On Air creates Barcelona unit, paving way for city club launch

On Air has moved past market testing in Barcelona and into full legal build-out, creating On Air BCN 03 SL as the vehicle for its city launch. The company was constituted on 10 April 2026, began activity on 11 March 2026, and carries only €3,000 in share capital, a small amount that nonetheless marks a formal commitment to opening a physical club rather than simply scouting the market.

The new unit is registered at Carrer d’Entença 325-335, 1r piso, Barcelona, and Bifree SARL is listed in the filings as both sole administrator and sole shareholder. That local structure matters in a city where operators often rely on an on-the-ground operating partner to move quickly through set-up, staffing and compliance. It also suggests On Air wants more than a one-off debut: a separate Barcelona company, On Air BCN 01 SL, was constituted on 19 December 2025 with the same €3,000 capital, pointing to a broader corporate footprint built in stages.

The club itself is slated for Carrer de la Diputació 248 in Eixample, a district that offers one of the strongest fitness catchments in Barcelona thanks to its dense residential base, office traffic and central location. For an international chain trying to gain visibility fast, Eixample is the obvious beachhead. It puts On Air in reach of members who want walkable access, frequent class schedules and a brand that feels central rather than peripheral.

That positioning fits a market already crowded and price-sensitive. Barcelona now has more than 200 gyms, with monthly fees ranging from about €25 to €140, so any newcomer has to fight for attention on more than price alone. On Air is leaning on a model that combines gym and sports-center operations with conditioning, training and guided sports activities, aiming to sit between a conventional gym floor and a more experience-led studio format.

Its Spanish site backs up that pitch with a no-annual-permanence membership, free lockers and showers, a mobile app and trial-session booking. For incumbent gyms near Eixample, that mix raises the competitive pressure on both pricing and positioning, especially among boutique venues and expat-friendly high-intensity studios. The move also fits a wider Iberian push: On Air already operates more than 100 clubs in Europe and has named Madrid, Sevilla, Tarragona, Valencia, Vigo and Zaragoza as part of its Spanish expansion map, while a 2025 plan outlined five new centers in Spain and a €10 million investment. Barcelona now looks less like an experiment than the opening step in a much larger rollout.