ON AIR FITNESS to open first Barcelona club on Diputació street

ON AIR FITNESS has chosen Carrer de la Diputació, 248 in L’Eixample for its first Barcelona club, placing the French chain in one of the city’s most central and commercially active districts. The site, listed as Barcelona Universitat, is already in pre-opening status and accepting registrations, a sign that ON AIR wants to land in the market with visibility as well as volume.

The location matters as much as the concept. Eixample gives ON AIR access to a dense urban catchment of residents, office workers and transit users, and that is exactly where a gym can try to build repeat traffic without relying on destination visits. The brand’s offer suggests a deliberate middle position in Barcelona’s fitness landscape: sharper than a premium club, but more feature-rich than the lowest-cost operators.

That positioning shows up in the pricing. The pre-opening offer includes free sign-up, rates starting at 7.99 euros a week, no annual commitment and a four-week notice period, plus a 10 euro annual material guarantee fee. For a central Barcelona club, that structure gives ON AIR a relatively low barrier to entry while preserving enough flexibility to appeal to city users who do not want to lock into long contracts.

The club itself is built around a wide mix of training formats. ON AIR’s Barcelona page lists cardio, ladies, booty, hybrid training, weightlifting, guided strength training, boxing, abs, MMA, free weights and posing areas, along with a mobile app, showers and individual lockers. That range points to a format designed to serve both casual gym users and members looking for more specialized training zones under one roof.

Barcelona is also the latest marker in a broader Spanish push. ON AIR had already mapped Spain as a strategic market, with earlier expansion plans targeting Madrid, Barcelona and Málaga after its debut in Valencia. The chain said it expected to open four Spanish clubs in 2024, investing about 1.5 million euros per center, while aiming to grow at a pace of 15 to 20 gyms a year and reach 100 clubs within five years.

More recently, ON AIR said it had more than 70 centers in France and planned a 10 million-euro investment in Spain in 2025 for five new centers through a franchise model. Against that backdrop, the Barcelona opening reads as more than a single launch. It signals confidence that central Barcelona still has room for a brand built on design, music and sport, and for a price point that tries to bridge the gap between discount chains and high-end clubs.