ReSource Pro says AI success in P&C insurance is a business problem

ReSource Pro released a July 23 report titled New ReSource Pro Primary Research Reveals Five Critical Lessons from Across the Insurance Industry, and its message was blunt: P&C insurance leaders say AI success is a business problem, not a technology project. The report put underwriting, claims, distribution and service at the center of the discussion, arguing that AI breaks down when carriers and MGAs bolt models onto legacy work instead of redesigning how work gets done.

That framing lines up with ReSource Pro’s April 21 launch of a full suite of AI orchestration and data services to address the “AI trust gap” in insurance. The company said the offering was available for carriers, MGAs, MGUs, wholesalers and retail agencies, and said it was built to help clients get to production faster with trusted workflows and usable data. ReSource Pro also describes itself as “trusted by insurance experts to operationalize AI for better business outcomes” and says it brings more than 20 years of insurance expertise to the table.

The broader market has been slow to match the rhetoric. Insurance Business put most P&C insurers in the AI pilot stage and said technology investment is outpacing operational readiness. In another figure tied to that coverage, only 30% of insurer AI projects make it past pilot stage. A separate headline said only 10% of P&C insurers have successfully scaled AI, with governance and accountability singled out as the dividing line between stalled experiments and working deployments.

Consumer sentiment is moving faster than carrier execution. An Insurity survey cited by Business Wire found that 39% of consumers in 2026 said it is a good idea for their insurance company to use AI to improve services, nearly double the 20% who said so previously. Even so, policyholders still do not trust AI decision-makers, especially for claims decisions, which keeps human oversight and explainability squarely in the middle of the implementation debate.

ReSource Pro has been building that argument across multiple moves this year. On June 9, it announced an original four-part research series aimed at helping insurance agencies navigate a technology landscape transformed by AI. On June 24, it completed its acquisition of Flow Specialty’s AI technology and team and appointed founder Sivan Iram to lead an AI Factory. The company is betting that orchestration, data cleanup and workflow ownership matter more than another demo of the model itself.