BRAMI partners with New York Yankees to boost protein pasta reach

BRAMI is putting its protein pasta in front of one of the biggest stages in American sports, a partnership with the New York Yankees for the 2026 season that turns a niche better-for-you pantry item into a mass-market brand play. The deal goes well beyond a logo placement: BRAMI said it will run in-stadium signage, digital and social campaigns, fan promotions, hospitality experiences, retail campaigns, and a special group-ticket event tied to Yankee Stadium.

The most concrete piece of the activation is a group-ticket night scheduled for August 11, 2026, against Seattle. Each group ticket bought through the promotion will include a New York Yankees-branded Italian Flag Hat with a BRAMI tag, a giveaway that neatly blends team identity with the brand’s Italian heritage story.

That heritage angle is central to how BRAMI is selling itself. Founder Aaron Gatti has framed the company as an Italian-American New Yorker brand built for a Yankees family, one that aims to honor authentic Italian pasta while delivering the protein and nutrition modern shoppers want. That pitch matters because BRAMI is trying to move protein pasta out of a specialty health aisle and into ordinary pantry conversation, using the Yankees’ scale and familiarity to make the category feel less experimental.

The timing gives the partnership even more weight. BRAMI raised $33 million in Series B funding on May 19, 2026, led by VMG Partners, with La Molisana, Pentland Ventures, Lerer Hippeau, and Gather Ventures among the existing investors named in the round. The company said the capital will broaden manufacturing capacity, strengthen supply chain operations, and support continued U.S. expansion.

BRAMI has been building toward this kind of visibility for years. The company launched pasta in 2022, expanded nationwide in Whole Foods Market in February 2025 with Fusilli, Radiatori, and Curly Macaroni, and later made its largest launch yet at Costco across the Northeast, Northwest, Southeast, Midwest, Texas, and San Diego. The Costco-exclusive four-pack retailed for $10.99, while BRAMI said the pack delivered 70% more protein, 25% fewer net carbs, and triple the fiber of traditional pasta. Its Whole Foods line was promoted as having 60% more protein, 25% fewer net carbs, and twice the fiber of traditional pasta.

Taken together, the Yankees deal signals where protein-labeled staples are headed next. Pasta is increasingly being marketed the way cereal, snacks, and dairy already are: through lifestyle branding, sports reach, and high-visibility partnerships. Whether that changes shopper behavior or simply buys expensive theater will depend on whether fans remember BRAMI after the hat giveaway.