JiMMYBAR! expands Creatine Protein Bar to 1,500 EG America stores

JiMMYBAR! has pushed its Creatine Protein Bar into more than 1,500 EG America convenience and fuel retail locations, giving a niche performance product a far larger audience in the everyday grab-and-go channel. The April 23 rollout puts the bar in front of commuters, travelers and impulse shoppers across a network that now stretches well beyond specialty nutrition aisles.

The placement matters because the bar is built around two of the biggest cues in functional snacking: protein and performance. JiMMYBAR! says each bar delivers 20 grams of protein and 5 grams of creatine monohydrate in a ready-to-eat format, a combination that separates it from the typical high-protein bar. Instead of asking shoppers to mix powders or plan around a post-workout routine, the product gives convenience buyers a single shelf-stable option they can carry in a pocket, bag or glove compartment.

EG America’s store base gives that proposition scale. The company says it operates 1,500-plus retail locations across 30 states, with banners including Cumberland Farms, Certified Oil, Fastrac, Kwik Shop, Loaf N’ Jug, Minit Mart, Quik Stop, Sprint, Tom Thumb and Turkey Hill. For the retailer, the bar adds a differentiated functional option to a set built around quick trips and immediate consumption. For JiMMYBAR!, it broadens awareness in a channel where premium snacks can win on speed, portability and a clear benefit story.

The move also fits a wider distribution push. JiMMYBAR!, which says it was founded in 2014 by a brother-and-sister team, describes itself as a family-owned functional nutrition company and says it pioneered America’s first creatine protein bar as well as America’s first immune support protein bar. Its lineup also includes bars featuring plant-based caffeine, Omega-3s, MCT oil and turmeric, showing a broader bet on ingredient-led snacking rather than a single-product play. The creatine bar has also been expanding into GNC, Chevron ExtraMile, Costco and Walmart, pointing to a national rollout strategy rather than a one-off convenience store test.

That timing lines up with a market that is still growing. Recent industry reporting put the global protein snacks market at $54.86 billion in 2025 and projected $59.65 billion in 2026, underscoring why brands are racing to move functional bars from specialty shelves into mainstream retail. JiMMYBAR!’s latest placement signals where the category may be headed next: closer to the front counter, and deeper into everyday shopping trips.