Ka’Chava launches Costco-exclusive shake bag to widen premium nutrition access

Ka’Chava is moving its Chocolate Superblend Shake into a new 20-serve bag at select Costco warehouses in the greater Los Angeles area, a limited-time launch that began June 15 and is slated to run through the summer and fall. The package is smaller in concept than a bulk tub but bigger in retail meaning: it turns a premium, all-in-one shake into a warehouse-friendly buy that can appeal to shoppers looking to stock up without abandoning a higher-end nutrition formula.

The product itself still leans hard into Ka’Chava’s core pitch. Each serving delivers 25 grams of plant-based protein, 6 grams of fiber and more than 85 superfoods, adaptogens and essential nutrients. Ka’Chava describes the shake as a premium blend of organic superfoods, essential nutrients and plant-based proteins, and positions it as vegan and gluten-free. On some pages, the brand also cites 9 grams of fiber per serving, underscoring how much functional territory it tries to cover beyond standard protein powder.

That breadth is central to the brand’s value proposition, and it is exactly why Costco matters. Ka’Chava has long sold itself as a complete nutrition shake, with superfoods, vitamins, probiotics, adaptogens and other functional ingredients folded into a single ready-to-go serving. The company says its original goal was to combine the best superfoods and nutrients into one shake, made in a state-of-the-art pharmaceutical-grade facility in Southern California. In warehouse retail, that kind of positioning can translate into a different kind of value conversation, where the shopper is judging cost per serving, pantry convenience and household utility instead of simply comparing tubs on a supplement shelf.

The Los Angeles test market makes strategic sense. Costco has a dense footprint in the region, including warehouses in Los Feliz, Marina del Rey, Culver City, City of Industry and Van Nuys, giving Ka’Chava a way to measure response in a market where club shopping is already embedded in weekly routines. The rollout also suggests restraint. Rather than jumping straight to a national warehouse push, Ka’Chava is using a controlled regional launch to see whether the category’s economics change when a premium shake is merchandised in a club-size format.

That channel discipline fits the company’s broader path. A recent Forbes profile said founder Simon Malone spent a decade keeping Ka’Chava direct-to-consumer before making a retail move. The Costco launch follows new single-serve variety packs introduced in May 2026, signaling a two-track strategy: smaller formats for trial and convenience, larger formats for stock-up shoppers. For premium nutrition brands, that may be the real lesson of Costco: access can widen, but only if the packaging preserves the sense that the buyer is still getting something complete, not merely something cheaper.