PB2 Foods launches portable PB2Go Cups at Walmart nationwide

PB2 Foods turned its powdered peanut butter into a grab-and-go snack on June 23, 2026, launching PB2Go Cups at Walmart stores nationwide for about $2 each. The move pushes PB2 beyond the pantry and into the kind of single-serve, impulse-friendly format that can win in checkout aisles, desk drawers and car cupholders.

The format change is the story. PB2Go Cups are built for quick use, with pre-portioned powdered peanut butter that consumers mix with water instead of reaching for a blender or a full kitchen setup. That matters because PB2’s original product has long lived as an ingredient for smoothies, baking and spreads, not as an on-the-go snack. By putting the powder in a cup and pricing it at a mass-market level, PB2 is trying to make peanut protein feel as easy as any other shelf-stable snack.

PB2 has built that message on a simple nutritional pitch. The company says its powdered peanut butter is made by pressing roasted peanuts to remove most of the oil, leaving 1.5 grams of fat per serving, about 70% fewer calories than traditional peanut butter and 6 grams of plant-based protein. The result is a product that keeps peanut flavor and protein while stripping out much of the fat and calorie load that comes with conventional peanut butter.

The Walmart launch also fits a longer retail expansion strategy. PB2 Foods said it launched in 2007, and in 2023 the company placed two plant-based baking mixes in more than 3,200 Walmart stores nationwide and on Walmart.com. In June 2024, PB2 said it completed a vertical integration project, with CEO Craig Entwistle saying the change would improve food safety and quality control. Taken together, those moves show a brand that has been working to move powdered peanut butter from a niche functional ingredient into mainstream retail, and now into a format built for repeat, everyday snacking.