Redefine Foods and Hormel launch marshmallow Skippy protein pie

Redefine Foods and Hormel Foods Corp. rolled out Marshmallow SKIPPY Oatmeal Protein Pie, a soft-baked oatmeal sandwich pie that paired SKIPPY Natural Peanut Butter Spread with marshmallow-flavored filling and 14 grams of protein. The snack also carried 8 grams of fiber and went on sale through Redefine’s website and GNC stores nationwide.

The launch sat squarely in the new protein playbook: indulgence plus function. Instead of pushing another chalky bar or a treat that tastes like it was designed in a lab, Redefine leaned on a dessert cue that already has emotional pull and gave it a macro profile that can stand up in the snack set. The company framed the pie as something that could be eaten straight from the wrapper or warmed briefly for a softer, fresh-baked texture, a detail that matters because it lets one SKU play in multiple occasions, from a desk drawer snack to post-workout fuel to travel food.

That positioning also gives the product a sharper lane than a conventional snack pie. A standard pie wins on familiarity and sweetness; this one has to justify its place with protein, fiber, and portability. The 14 grams of protein put it closer to functional snacking than to a dessert-only item, while the 8 grams of fiber broaden the appeal beyond muscle-building alone. Redefine is clearly betting that consumers will accept a pastry-like format if it feels useful as well as nostalgic.

The product page adds more of the practical details. Marshmallow SKIPPY Oatmeal Protein Pie comes in 4-pie and 8-pie formats, is made with gluten-free oats, and is positioned as non-GMO. That packaging and formulation combination signals a product designed for repeat buying, not just trial. GNC’s Redefine Foods brand page also shows the broader portfolio the company is building around the same idea, listing Original, Skippy Chocolate, Peanut Butter Strawberry Jelly, and protein donuts tied to Dippin’ Dots flavors.

This is not Redefine’s first pass at the format. The company already sells Skippy Chocolate Oatmeal Protein Pie with 15 grams of protein and 10 grams of fiber per pie, and the oatmeal protein pie platform itself entered Redefine’s lineup in 2024. The marshmallow version extends that same bakery-style protein base with a sweeter flavor cue, keeping the formula familiar while giving shoppers another reason to reach for it in the snack aisle.