Scott’s Protein Balls expands to 350 Target stores in four months

Scott’s Protein Balls said its Target footprint grew from 86 stores in January to 350 by June 24, a jump that adds 275 locations after the brand’s East Coast debut and puts the refrigerated snack in national circulation just months after launch. The company said the full rollout went live in May, turning an 86-store test into a much wider bet on velocity, repeat reorders and shopper pull.

The Plainview, New York-based brand is built around refrigerated, plant-based protein balls made with simple ingredients. Its Target lineup now includes Confetti, Brownie Batter and Peanut Butter Cacao, and the company says the products are gluten-free, dairy-free, soy-free, kosher and non-GMO, with nut-free options in the mix. Scott’s was founded by Lori Levine and Scott Levine, and Lori Levine’s breast cancer survivor story remains central to the brand’s identity.

That personal thread also runs through the company’s giving. Scott’s says a portion of sales supports the Breast Cancer Research Foundation, and its website states that 1% of total sales goes to BCRF. The company said the bigger Target rollout carries personal meaning because greater sales can send more money toward breast cancer research, tying retail expansion to a cause that has shaped the brand from the start.

The Target move matters because it shows how a protein snack can earn more shelf space when it delivers both merchandising performance and a cleaner-snacking message. Consumers looking for protein are not only buying for macros anymore; they are also reaching for products that feel portable, familiar and closer to dessert than to a chalky bar. Scott’s has landed in that overlap, where convenience, refrigerator appeal and recognizable ingredients can matter as much as protein grams.

The brand will take that pitch to the 2026 Summer Fancy Food Show at New York’s Javits Center from June 28 to 30, where it is listed at Booth #5866. The timing gives Scott’s a chance to meet buyers, distributors, brokers, press and foodservice operators while its Target expansion is still fresh, and it arrives as Target keeps pushing food and beverage growth, including protein and better-for-you snacking, as a key part of its assortment strategy.