Ziggi’s Coffee adds permanent protein menu with 30 drink options

Ziggi’s Coffee is turning protein into a default coffee order, not a supplement add-on, with a permanent Protein Menu built around 30 signature drinks and a Protein Boost that can be added to any milk-based beverage for 12 more grams of protein. The menu ranges from 12 to 33 grams of protein and includes drinks such as Frozen Protein Horchata, Hot Protein Fireside and Iced Protein Colorado Mocha.

The move, announced May 6, 2026, is aimed squarely at consumers who want something more filling from their morning cup without giving up the drinks they already buy. Ziggi’s backed the launch with a survey of nearly 600 U.S. consumers, finding that almost 6 in 10 skip breakfast at least once a week, 7 in 10 experience a crash after their morning coffee, more than 83% are trying to increase protein intake and 54% choose their drink first and consider protein second. That last split is the telling one: Ziggi’s is betting the beverage comes first, and the function has to fit around it.

That approach fits a larger shift across coffee service, where protein is being pulled into everyday beverage routines instead of staying tied to gym culture or meal-replacement language. Peet’s Coffee put protein-powered drinks front and center in a winter menu earlier this year, including three protein smoothies with 16 grams or more in a medium serving. BevNET has also tracked protein coffee, or proffee, as it moves beyond fitness shoppers and into habits built around convenience and flavor.

Starbucks is seeing the same pull from another angle, with protein drink orders surging and peaking on Friday mornings as customers look for functional fuel. The momentum suggests that protein is becoming a daypart strategy as much as a menu trend, especially for chains trying to win the morning without leaning only on caffeine and sugar.

For Ziggi’s, the permanent placement matters as much as the recipes. The company has grown from a single shop in Longmont, Colorado, in 2004 to 94 total stores across 20 states after 16 grand openings in 2024, and its menu already spans coffee, tea, dirty sodas, energy infusions, smoothies, pastries, and breakfast and lunch sandwiches. That breadth makes protein a logical next layer, because it can be folded into an already flexible ordering system.

The broader signal is clear: if protein is staying on the menu year-round, competing coffee chains may need to build their own protein-first platforms, not just test a few limited drinks. Ziggi’s is treating functional protein as part of the morning routine, and that may be the real product shift.