North Texas Food Bank logo lands on Texas Super Kings jerseys

North Texas Food Bank put its logo on Texas Super Kings jerseys as the franchise opened its 2026 Major League Cricket season at Grand Prairie Stadium, turning a sports uniform into a hunger-relief message for North Texas.

The June 19 announcement framed the jersey placement as more than branding. North Texas Food Bank said the partnership is meant to raise awareness, inspire donations and push people toward volunteering or advocacy at a time when summer strains families after school meals end. The food bank says one in five North Texas children is food insecure, and it has warned that the loss of school meals can make the season especially hard for households already stretched thin.

The numbers behind the campaign show why the food bank is looking beyond traditional fundraising channels. North Texas Food Bank says it distributes food through more than 400 food pantries and community organizations across 13 North Texas counties. In the 12 counties it serves, the organization says about 744,370 people face hunger, including about 254,420 children. For a network that depends on volunteers, route coordination and pantry partners, a high-visibility sports partnership can do more than sell tickets. It can move the mission into spaces where new donors and first-time volunteers already spend time.

North Texas Food Bank also tied the jersey deal to a direct fundraising offer. Fans can use the code NTFBTSK for 20% off select Texas Super Kings home tickets, and each purchase generates a donation to the food bank. That makes the sponsorship a measurable activation, not just a logo swap, and gives staff another way to convert attention into meals, volunteer interest and recurring support.

The relationship is not new. North Texas Food Bank says Anurag Jain has backed hunger relief for nearly a decade, served as board chair, now serves as chair emeritus and a LIFE board member, and received the food bank’s Lifetime Achievement Award in 2023. Jain co-owns the Texas Super Kings with Ross Perot Jr. and Chennai Super Kings Cricket Limited. In 2025, a North Texas Food Bank semi-trailer was wrapped with Access Healthcare and Texas Super Kings branding after Access Healthcare gave more than $1.2 million over three years and helped provide more than 3.6 million meals. For a nonprofit built on doorstep green bag pickups and pantry partnerships, the jersey deal reads as part of a longer effort to keep food insecurity visible where North Texas is already watching.