Home Depot puts voice actor Josh Lucas on camera for World Cup campaign

The Home Depot is putting a familiar voice on camera for the first time, and it is using that move to sell more than a soccer campaign. Josh Lucas, who has voiced the company’s national advertising since 2013, is stepping out in front of the lens in a new FIFA World Cup 2026 commercial, giving stores a fresh talking point that connects the brand’s TV presence to what happens in the aisle.

For associates on the floor, the message is straightforward: the same voice customers have heard for years is now tied to the in-store experience they already know. The company says this is the first time in Lucas’s 13-year run that he has appeared on camera rather than only behind the microphone. In the profile, Lucas talks about shopping in Home Depot stores, asking associates for help, and being part of the same project culture customers bring with them when they come in for patio gear, tools, paint, or garden materials.

That matters because Home Depot is not treating the campaign as a detached branding exercise. The company had already announced in March that it was partnering with David Beckham for its World Cup 2026 effort, with a sweepstakes offering a $10,000 Home Depot gift card and a trip package for two to the World Cup Final in New York. Home Depot later described itself as the Official Home Improvement Supporter and Official Home Improvement Retailer for FIFA World Cup 2026 in North America, signaling how tightly the ad push is woven into the tournament’s buildout across the United States, Canada and Mexico.

The timing also lines up with a strong commercial stretch for the retailer. Home Depot reported first-quarter fiscal 2026 sales of $41.8 billion on May 19, up 4.8% from a year earlier. That gives the company room to lean into a high-visibility campaign during the peak summer project season, when customer expectations are shaped as much by the ads as by what happens at the service desk, in paint, or on the pro side of the store.

The broader newsroom push around the Josh Lucas profile suggests Home Depot is using World Cup storytelling as a seasonal sales tool, not a one-off celebrity cameo. For department leads and store managers, the practical takeaway is simple: the campaign reinforces that product knowledge, quick help, and a consistent brand voice are part of the same customer promise, and that promise starts with the associate who answers the question on the floor.