monday.com names Ben Barnett EMEA general manager amid growth push

monday.com appointed Ben Barnett as general manager of EMEA as the company leans harder into regional execution after posting 26% year-over-year revenue growth in the region in 2025. The move gives the work-OS maker a single executive accountable for Europe, the Middle East and Africa at a moment when monday.com is trying to turn international demand into a more disciplined growth engine.

The appointment matters inside the company because EMEA is not a single market. Sales cycles, languages, compliance demands and partner ecosystems vary sharply from London to Tel Aviv to mainland Europe and across the Middle East and Africa. A regional general manager can force cleaner decisions on account coverage, channel strategy, customer segmentation and which product gaps matter most, especially as monday.com pushes deeper into larger enterprise deals.

That pressure reaches beyond sales. For product managers and engineers, stronger EMEA ownership usually means more demand for localization, admin controls, security features and workflows that fit regulated industries and multinational customers. It also puts more weight on the company’s AI work platform pitch, since monday.com’s public materials now describe the business as an AI work platform for people and agents. One company video put the company above $1 billion in annual recurring revenue and said it serves 245,000 customers worldwide, a scale that makes regional execution harder to leave to informal coordination.

Barnett’s promotion also carries a continuity story. On LinkedIn, he said he joined monday.com five years ago as one of ten employees in a small shared space in London. That startup-era origin sits alongside the company’s expanding physical presence in the region. In 2022, monday.com said it had opened a larger London office in Fitzrovia as its European headquarters, with room for up to 150 people.

The London buildout has kept growing. A separate local account said monday.com’s UK headcount was set to surpass 300 by June when it opened what it called its largest European office. Taken together, those moves suggest Barnett is not stepping into a ceremonial regional title. He is taking charge of a part of the business that monday.com is treating as a real operating center, with hiring, partnerships, market priorities and enterprise expansion all likely to be judged more closely inside EMEA.