BJ’s Restaurant launches three new crispy chicken sandwiches nationwide

BJ’s Restaurant & Brewhouse rolled out three new crispy chicken sandwiches nationwide on June 25, and one of them was immediately folded into its $13 Pizookie Meal Deal. For kitchen crews, that is not just another limited-time special. It adds a new chicken platform, multiple builds, and a bundle that raises the stakes on speed and consistency across the line.

The lineup includes the Korean Sweet & Spicy, BJ’s Classic Crispy and BJ’s Original Crispy. The Korean sandwich comes with crispy fried chicken, sweet-and-spicy Asian glaze, in-house pickled vegetables, sesame seeds and sriracha aioli on a toasted brioche bun. The Classic Crispy can be ordered classic or saucy, with Honey BBQ, BJ’s Peppered BBQ, Hot Honey Buffalo, Tatonka Stout Buffalo or Nashville Hot, and it comes with coleslaw, dill pickles and mayonnaise on a brioche bun. The Original Crispy is the one tied to the meal deal, built with lettuce, tomatoes, dill pickles and honey mustard on a brioche bun.

That kind of menu structure creates work in the parts of the restaurant guests never see. Three sandwich builds means more prep lists, more sauce stations, more chances for a missing garnish to slow down the expo window, and more room for error when a busy rush hits. If the Classic Crispy is being ordered both “classic” and “saucy,” line cooks and managers will have to keep those variants straight while protecting ticket times. The more customized the order, the more pressure lands on the kitchen to plate the same sandwich the same way every time.

The Pizookie Meal Deal makes the launch even more operationally loaded. BJ’s says the deal includes more than 40 meal combinations, and the Original Crispy is now part of that value platform. That gives servers another bundle to pitch and another way to steer guests toward dessert, but it also means the front of house has to learn a new script fast. In a full-service dining room, a value meal can lift check averages if the team sells it cleanly. If it is not trained well, it can create confusion at the table and extra remakes at the pass.

BJ’s has the scale to chase that upside. The company said it was founded in 1978, operates more than 215 restaurants in 31 states, and has been a craft-brewing brand since 1996. It also enters this launch coming off fiscal 2025 revenue of $1.4 billion and 2.0 percent comparable restaurant sales growth, along with six straight quarters of comparable sales and traffic growth as of February 2026.

BJ’s has played with chicken sandwiches before, including the Kickin’ Chicken Sandwich and California Chicken Club on its menu pages, but this rollout is a more deliberate platform play. That matters on the floor: one new sandwich is a menu update, three new builds plus a meal deal are an execution test.