Analysis

Times Square construction drives Red Lobster to close after 23 years

Red Lobster is shutting its only New York City site as scaffolding and construction choked off traffic at 5 Times Square. Workers were offered transfers and extra pay.

Derek Washington··2 min read
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Times Square construction drives Red Lobster to close after 23 years
Source: cdn.abcotvs.com

Red Lobster’s 5 Times Square restaurant is set to close for good on June 14, ending a 23-year run that was undone less by food or service than by the economics of the block itself. The company said prolonged construction at the building made the site no longer viable, after scaffolding and access problems cut into visibility and foot traffic at the corner of Seventh Avenue and West 41st and West 42nd Streets.

That matters for hourly workers because it shows how quickly a restaurant’s payroll math can change when a site stops drawing people in. CBS New York reported that employees are being offered transfers to other Red Lobster locations and additional pay to help with the move. For crew members and shift managers, that is the difference between a soft landing and a sudden scramble for hours, commute time and continuity of income.

The Times Square location opened in 2003, making this the end of a 23-year stretch and, by local accounts, Red Lobster’s only remaining New York City restaurant. The company even used the site for a March 2023 Endless Lobster promotion that limited reservations to 150 customers, a reminder that the location once had enough draw to anchor headline-making events in one of the busiest commercial districts in the country.

AI-generated illustration
AI-generated illustration

But the neighborhood economics turned against it. Reported 2024 lease talks put annual rent for the 16,482-square-foot, three-story space at about $2.2 million, a steep number even before the construction issues worsened. The building at 5 Times Square is being converted from vacant office space to apartments, with project materials calling for up to 1,250 housing units, including 313 permanently affordable homes. State and city materials say construction is expected to begin in 2025, with first-phase completion in 2027.

For Taco Bell crews and managers, the lesson is practical. A store can be busy on paper, but if nearby work zones, transit changes or a building conversion reroute pedestrians, the sales base can shrink fast. When that happens, management starts looking at labor hours, shift patterns and transfer options long before the public sees a full closure notice. The Red Lobster exit is a reminder that a restaurant job depends on the health of the exact site you clock into, not just the strength of the logo on the door.

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