Target plans 13 Bullseye Builds, pairs community investment with team-member volunteering

Target is putting team members at the center of its 2026 Bullseye Builds push, with 13 community-space projects backed by a $1 million investment and built around hands-on volunteer work. The first two builds are set to launch in May in Denver and Las Vegas, giving store teams a visible role in a program that connects local service to Target’s brand.

Since Bullseye Builds began in 2024, Target said it has completed 25 community spaces through the program. The 2026 schedule stretches across Washington, D.C., Logan Township, New Jersey, Seattle, Austin, Columbus, Ohio, Orlando, St. Louis, Birmingham, Alabama, Jersey City, New Jersey, Phoenix and Minneapolis-St. Paul, Minnesota. That footprint matters inside the company because it turns community investment into something local managers and team members can point to, rather than a distant corporate pledge.

Target paired the rollout with a broader volunteer message that reaches beyond the build sites. Team members contributed 1 million volunteer hours in 2025, the 10th time the company has hit that annual goal. Target also says it gives 5% of company profits through products, cash and the Target Foundation. For a workforce of more than 400,000 people, that makes participation in the community part of the company’s public identity, not a side project.

The strategy fits with Target’s belonging message, which says it recruits and retains team members who represent the communities it serves. Bullseye Builds gives store leaders another concrete example to use in huddles, recognition moments and recruiting conversations, while also showing employees that the company wants its people visible in the neighborhoods where they work and shop. In a business where turnover can be high and brand pride is hard to sustain, Target is betting that local projects help create both connection and retention.