Target, Roller Rabbit launch exclusive collection March 7, nearly 80% under $35

Target and Roller Rabbit announced a limited-time collaboration that will launch on March 7, 2026, with more than 250 items across apparel, home, travel and beauty. Target’s announcement says "Nearly 80% of the collection is $35 and under, with items starting at just $3," and the assortment includes women's, men's, kids' and baby apparel with extended sizing and adaptive styles.

The collection expands Roller Rabbit into new product territory, including the brand's first-ever luggage and outdoor-friendly items alongside signature matching pajama sets and printed sleepwear. Target will offer travel gear, home and entertaining essentials, beauty items and a full mix-and-match Roller Rabbit universe, with a brand new, first-ever Roller Rabbit print created exclusively for Target that the companies say was inspired by the spirit of spring adventure and road trips.

Target plans to make the launch available online and in most stores; the rollout goes live at 3 a.m. EST on Saturday, March 7 and will include in-store exclusives. The assortment reportedly features a limited-edition printed sleepwear set sold only at Target and physical-store Mystery Boxes, and shoppers can preview the lookbook and bookmark products ahead of the March 7 release.

Promotional activity around the rollout includes a Dallas pop-up preview scheduled for Feb. 28 and a lookbook preview that Target made available ahead of the launch. The retail partnership is described as Roller Rabbit's largest to date, with the collection also featuring limited-edition, print-covered items from partner brands such as Poppi, Olive & June and Byoma.

Roller Rabbit CEO Ed Bertouch framed the collaboration as a major milestone, saying, "This collaboration has been two years in the making. It marks a major milestone for Roller Rabbit and represents one of our largest retail partnerships to date." He added that "This collection encapsulates the Roller Rabbit universe at scale - including expansion into brand new categories - while staying true to the personality and pillars of family, friendship and togetherness that define our brand."

Target positioned the launch as a way to offer trend-forward pieces at accessible prices and "unique finds they can't get anywhere else." The collection follows a string of Target designer partnerships in recent years and will be available in stores and online starting March 7 at 3 a.m. EST, with previews and bookmarking available now for shoppers who want to plan purchases.