Walmart redesigns Great Value packaging across 10,000 items, no price changes

Walmart’s redesign of Great Value could change the daily pace in grocery, frozen and consumables aisles long before shoppers notice the full rollout. The company said the packaging refresh covers almost 10,000 food and consumables items, and associates should expect a long stretch of mixed old and new boxes on shelves as the update moves category by category over the next two years.

The first products to get the new look are salty snacks, followed by cereals, cream cheeses and sour cream items. Walmart said the packaging will look more modern and use a clearer visual hierarchy, with nutrition and benefit information placed in a more consistent spot so shoppers can find products faster in store and across digital channels. The products themselves are not changing, and Walmart said prices are staying the same.

That matters on the floor. Cleaner packaging can cut down on the time associates spend helping customers compare similar items, and it can make shelf replenishment, zone recovery and online grocery picking easier when product names and package layouts are easier to spot. During the transition, department managers and assistant managers will likely spend more time checking shelf tags, watching product rotation and making sure old and new Great Value packaging do not create confusion at the shelf edge.

Walmart said the redesign is the most extensive private-brand update in company history. Great Value first launched in 1993, spans more than 100 categories and is now found in nine out of 10 U.S. households, according to the company. Walmart has also said the brand saves an average family 35% per year, a figure that helps explain why the private label has become such a central part of the retailer’s value message.

The packaging change comes as Walmart is also reshaping the brand itself. In October 2025, the company said it would remove synthetic dyes and more than 30 other ingredients from U.S. private-brand foods, including Great Value, by January 2027. Walmart has made similar claims about the brand before, including a 2009 push that involved hundreds of suppliers, thousands of tests, 750 formula changes and more than 80 new products. Together, the packaging overhaul and ingredient changes show Walmart still treating Great Value as a core competitive tool, not just a store label.