Nashville Fintech Croissant Raises $28M to Scale Retailer Partnerships and Expand Resale

Croissant announced a $28 million capital raise in late February 2026 to scale retailer partnerships and expand resale. The Nashville-based fashion fintech made the move on February 25, 2026, positioning its platform to push guaranteed-resale and resale-value options deeper into retail checkout flows.

The company’s technology offers guaranteed-resale or resale-value solutions directly to shoppers at point of sale, a setup designed specifically to increase conversion on higher-value and secondhand purchases. Croissant’s play is surgical: by promising a resale pathway, the platform reduces the risk that typically slows purchases of investment pieces and curated vintage finds.

Retailers stand to gain immediate, measurable benefits from Croissant’s approach because the product targets the exact friction that costs a sale. The Nashville fintech has built its product around converting hesitant shoppers on higher-priced items and secondhand merchandise, and the new capital is earmarked to scale those retailer partnerships so Croissant can be offered more widely where customers are actually clicking buy.

The $28 million raise announced on February 25, 2026 will fund expansion of Croissant’s resale operations and a push into more wholesale and direct-to-consumer checkout integrations. Croissant’s stated goal is to make resale-value guarantees a standard option at checkout, turning resale from an afterthought into an active purchasing incentive for shoppers considering big-ticket or pre-owned pieces.

For sustainable fashion, the raise signals a shift: the Nashville fintech’s guaranteed-resale model aims to normalize resale-value mechanics as a buying lever for mainstream retail. With $28 million in new capital behind it, Croissant is betting that clearer end-of-life value will turn more browsers into buyers, and that retailer partnerships will be the runway for resale to move from niche to expected for higher-value and secondhand purchases.