Sustainability

Paris Good Fashion Expands Public Consultation to New York, London, Milan

Paris Good Fashion has taken its citizen-led consultation global, bringing its model to New York, London and Milan and building on a 2020 campaign that drew more than 107,000 participants.

Claire Beaumont3 min read
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Paris Good Fashion Expands Public Consultation to New York, London, Milan
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Paris Good Fashion opened its international chapter with a clear manifesto: export the citizen-driven consultation that reshaped French industry debates in 2020 to three of "the traditional fashion capitals" - New York, London and Milan. The group positions itself as an association dedicated to accelerating sustainable and ethical practices in fashion, and WWD describes the move as "going on a road trip" under what it calls the 2026 expansion that builds on the group's first consultation in 2020.

The rollout includes a New York launch set for March 12 at Printemps' new U.S. outpost, an event that will leverage Printemps' expansive secondhand luxury space, which has been a key category at the department store since its opening last year. Local partners named to support the events include Fashion Times and Grazia in Milan and Mills Fabrica in London. Organisers say the events will convene "a diverse cross-section of participants, from fashion enthusiasts to industry pros as well as students from local fashion schools."

PGF's confidence in scaling the model rests on hard numbers. The 2020 national community consultation drew more than 107,000 participants, generated 3,319 proposals and produced nearly half a million votes. That public mandate helped accelerate concrete industry changes listed by the organisation: a rise in secondhand sales, wider adoption of eco-design practices, reuse and recycling programmes for hangers and polybags, and better management of raw materials. Sophie Hersan of Vestiaire Collective framed that original effort as a unifying moment: "The community consultation process led by Paris Good Fashion and Make.org has brought us all together to act and start the movement for radical change."

Institutionally PGF traces its mandate to a City of Paris initiative aimed at making Paris a more sustainable fashion capital by 2024 in anticipation of the Olympic Games. The association marked its fifth anniversary with a review of its first roadmap at the Institut Français de la Mode on January 23 and has laid out a 2030 roadmap that explicitly includes "sharing best practices abroad." Operational work already under way includes a reflection on creating a clothes-hanger recycling network that has been running for some 18 months and a hanger and polybag recycling experiment operating "since February and until May" across 37 shops in street locations, shopping centres and business parks with participating names such as IKKS, Sandro, Dior, Etam, Uniqlo, Chanel, Marques Avenue, Monoprix and Galeries Lafayette.

For press inquiries and follow-up, the 2020 press release lists Paris Good Fashion co-founder Isabelle Lefort at isabelle.fashionforgood@gmail.com and +33 (0)6 35 29 93 98, Galeries Lafayette corporate communications director Alexandra van Weddingen at avanweddingen@galerieslafayette.com and +33 (0)1 45 96 68 44, Vestiaire Collective's Anna Toppani at anna.t@vestiairecollective.com or mai-linh@vestiairecollective.com and +33 (0)6 31 69 89 15, plus Etam Group contact Valentine Fabry and Paris Modes Insider's Caroline Saslawsky listed in the original release.

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Isabelle Lefort has argued that the landscape has shifted since the first consultation - "It was before Shein existed and the internet [shopping] was not so developed, and secondhand was really small. The context has really changed." With a 2030 roadmap, an LVMH x Paris Good Fashion Green Store & Building Challenge, an ACT Fashion and Luxury methodology dated 2024/22/02, and the hanger-recycling pilot behind it, PGF's international consultations are meant to translate citizen proposals into the operational tools the industry can use beyond Paris.

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