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HP and Craftcloud simplify ordering for Multi Jet Fusion parts

HP and Craftcloud put instant quotes and one-click ordering in front of MJF parts, turning HP’s production network into a marketplace-style buying path.

Sam Ortega··2 min read
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HP and Craftcloud simplify ordering for Multi Jet Fusion parts
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HP and Craftcloud stripped a lot of the friction out of buying Multi Jet Fusion parts by putting the process behind a single ordering flow. The new HP 3D Printing Service let customers upload a file, get instant quotes and place an order through one interface that routed jobs to HP’s global production partners. For engineers and small manufacturers, that meant less time chasing vendors and more time getting production-grade MJF parts into hand.

The pitch was simple, but the implications were bigger than a nicer checkout page. Craftcloud brought the marketplace layer, the kind that makes additive manufacturing feel more like standard procurement and less like a scavenger hunt across scattered suppliers. Craftcloud said it was founded in 2016, was one of the first 3D printing service marketplaces, supported uploads in more than 35 file formats and capped uploads at 200 MB. It also said it worked with more than 180 manufacturing partners and had delivered to more than 68 countries through its team based in Munich, Germany, under parent company All3DP.

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That setup fit neatly into HP’s broader additive strategy. At Formnext 2025, HP said its Additive Manufacturing Network program connected parts demand with its partner network. HP also said it was on track to lower cost per part by up to 20% by 2026 through a mix of new innovations and digital manufacturing initiatives. In November 2025, HP and Würth Additive Group announced a digital production collaboration that linked HP manufacturing with Würth’s Digital Inventory Services and global logistics network, which showed how aggressively HP was building the plumbing around the printers, not just the printers themselves.

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The service launch landed alongside a fresh hardware push. On April 14, 2026, HP announced the Multi Jet Fusion 1200 3D Printer Solution, a compact system aimed at bringing industrial MJF technology into more workspaces. HP also said the 5600 series was getting a High Productivity print mode that boosted output by 20%. Put together, the new service, the AMN program and the latest machine announcements made HP’s direction pretty clear: the company was no longer just selling MJF systems. It was trying to make industrial parts easier to source, easier to order and easier to scale, which is exactly where the market is heading.

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