Lush unveils Super Mario Galaxy products, Yoshi-Egg bath bomb lands March 10

Lush Fresh Handmade Cosmetics is rolling out The Super Mario Galaxy Movie × Lush collection on March 10, timed to MAR10 Day, with a headline Yoshi Egg bath bomb that “hatches” a surprise. The Yoshi Egg, priced at $18.00 CAD / $16.00 USD in the pricing excerpts, comes with one of four colorful, collectible shower gummies, and the product copy teases, “Something’s about to hatch! Pick it up, rattle it all you like, but only by launching The Super Mario Galaxy Movie × Lush Yoshi Egg into the tub will you see what’s inside. Reveal one of four colorful, collectible shower gummies, each bursting with a unique blend of essential oils for the ride of a bathtime. Which power‑up will you unlock?”

The limited‑edition lineup extends across bath, body, shower and scent products with several items and prices listed in press excerpts. Princess Rosalina Lip Scrub is listed at $14.00 CAD / $13.00 USD and the copy promises, “No need for a Star Wand to draw in moisture, you can cast a spell of softness over dry lips with The Super Mario Galaxy Movie × Lush lip scrub. An interstellar blend of softening oils and hydrating butters, mixed up with castor sugar, delivers a four pronged attack of moisture. Now you’ll have the smoothest lips in the whole galaxy!” The Princess Power Body Balm is shown at $17.00 CAD / $16.00 USD and the product copy invites users to “Adorn yourself in peach‑drenched sparkles or illuminate your skin with blueberry‑scented cosmic charm. Snap in two and share your shimmering reign!” Gonintendo’s coverage lists a Princess Rosalina Body Spray at $55.00 CAD / $50.00 USD with scent notes of twinkling blueberry, airy apple, chamomile blue and gentle rose oils, and a Mario Shower Gel at $30.00 CAD / $28.00 USD. A Question Block sundry box or gift box appears as a reusable themed container priced at $11.00 CAD / $10.00 USD in the published excerpts.

The collaboration credits Lush alongside Universal Products & Experiences, Illumination and Nintendo, tying the cosmetics assortment to The Super Mario Galaxy Movie. Film credits cited in the materials include producers Chris Meledandri and Shigeru Miyamoto, directors Aaron Horvath and Michael Jelenic, screenplay by Matthew Fogel and composer Brian Tyler, with the movie scheduled to reach cinemas on April 1, 2026. Kalem Brinkworth, Concepts and Collaborations Lead at Lush, framed the tie‑in this way: “At Lush, we create products that spark joy and empower self‑care. The Super Mario Galaxy Movie captures imaginations and wonder – themes that align beautifully with Lush’s mission to bring innovative, yet planet‑friendly products to customers.”

This is Lush’s followup to the 2023 Super Mario Bros. Movie collection, which independent coverage notes “sold out fast.” One commentator summed up the launch timing and scope: “It's a lot more than just a bath bomb with a sticker on it. This is a full lineup of bath, body, shower, and scent products built around the film's characters and world. The launch date is no accident either. It drops March 10, otherwise known as MAR10 Day, on the Lush app, online, and in stores. Nintendo fans will appreciate that one.” Pricing varies by product and region in the press material, and Lush’s product descriptions and media assets will accompany the rollout on the Lush App, lush.com and in stores starting March 10. Given the collectible gimmickry of the Yoshi Egg and the rapid sell‑outs from 2023, expect the range to move quickly as the film nears its April 1 release.