Jollibee to Bring South Korea’s Compose Coffee to Philippines in 2026

Fresh N’ Famous Foods, Inc., the Jollibee Group subsidiary that manages Chowking and Greenwich, has signed a Master Franchise Agreement to bring South Korea’s Compose Coffee to the Philippines, the company said in a Metro Manila press release dated February 13, 2026 and confirmed by major outlets on February 16. Multiple reports state the first Compose Coffee stores are expected to open later in 2026 as part of Jollibee Foods Corporation’s push into the coffee and beverage market.

Compose Coffee began in South Korea in 2014, with one trade outlet specifying Busan as its founding city, and expanded rapidly to roughly 3,000 outlets by September 2025, according to RetailAsia, GMA and other coverage. Jollibee acquired a controlling interest in the chain in 2024, taking a 70 percent stake; RetailAsia reports the 70 percent purchase carried a total consideration of $340 million and left Elevation Equity Partners Korea Limited with 25 percent and Titan Dining II LP with 5 percent.

Joseph Tanbuntiong, Jollibee Group Philippines CEO, framed the rollout in the company release: “We are extremely excited to introduce Compose Coffee to the Philippines this 2026, aligned with its mission of making high-quality coffee more accessible to consumers.” Tanbuntiong added that the move “strengthens one of our key strategic growth pillars, the coffee and tea segment, and positions the Jollibee Group to play a more meaningful role in our customers’ daily routines. We look forward to bringing more moments of joy to Filipinos through innovative, world‑class beverage experiences.”

Jollibee Chief Financial and Risk Officer Richard Shin also commented on the brand’s operating model: “In every market where it operates, we’ve seen a disciplined operating model and deep focus on product quality that creates a repeatable formula for growth. We’re excited to bring that momentum to the Philippines and introduce more consumers to a brand that delivers both excellence and accessibility in every cup.”

Operational details beyond the master franchise announcement remain sparse. The press release and subsequent reports do not disclose the number of Philippine stores planned, flagship locations, format choices such as kiosks versus full stores, or the financial terms of the local franchise rollout. Those specifics will determine whether FNF repurposes existing Jollibee Group real estate or opens stand‑alone Compose Coffee outlets.

The Philippine launch sits inside a broader Jollibee strategy: the group already owns The Coffee Bean & Tea Leaf, Highlands Coffee and bubble tea brand Milksha, and reported systemwide sales of P122.3 billion in Q4 2025, a 12.0 percent increase, with full‑year systemwide sales up 16.6 percent. Trade outlets have also reported ambitions to add roughly 1,000 Compose Coffee stores in an 18‑month window following the chain’s 3,000‑store milestone.

Jollibee’s Korea play includes other transactions: Jolli‑K Co, 70 percent owned by Jollibee Group, agreed to acquire All Day Fresh Co, operator of Shabu All Day, for approximately US$87 million; Shabu All Day launched in 2014 and grew to 169 stores in South Korea. For Compose Coffee, the next chapter is the Philippine rollout later in 2026 and the unanswered rollout mechanics that will reveal how aggressively Jollibee intends to scale the brand across Southeast Asia.