Atrevida Beer Co. to close after nearly eight years in Colorado Springs

Atrevida Beer Co. will pour its last beer on June 28, ending nearly eight years at 204 Mount View Lane and closing the book on Colorado’s first Latina-owned brewery. For Colorado Springs, the shutdown is both a neighborhood loss and a sign of how hard it has become for independent breweries to hold their ground.

Owners announced the closure on social media and thanked the community for its support. The message drew more than 50 comments on Instagram, a response that showed how deeply the brewery had become woven into the city’s beer scene. With a few weeks left before the final service, regulars still have time to stop in, buy a few cans or crowlers, and say goodbye in person.

Atrevida’s story has always been tied to Jess Fierro, who first drew attention after winning the homebrewing docuseries Beerland and then taking over Great Storm Brewing Co., which evolved into Atrevida. The name, the feminine form of bold in Spanish, fit the brewery’s identity from the start: visible, proud, and rooted in the community around it.

The loss carries extra weight because Rich Fierro, Jess Fierro’s husband, is a co-owner. The Fierro family became widely known in Colorado Springs after the Club Q shooting, and their brewery has since stood as part business, part gathering place, part symbol of the family’s place in the city. That history helps explain why this closure feels bigger than a taproom going dark.

It also lands in the middle of a tough stretch for the wider beer business. Brewers Association data showed U.S. craft beer production fell 4% in 2025 to 22,034,000 barrels, with 9,578 craft breweries operating, 300 openings and 481 closures. The association has also pointed to limited shelf space, tighter consumer spending and stronger competition as pressures squeezing small breweries from multiple sides.

Colorado remains one of the country’s deepest craft beer markets, with 423 craft breweries in 2025 and an estimated $2.526 billion economic impact. But Colorado Springs has still seen its share of churn, with closures such as Metric Brewing and Brass Brewing Co. alongside openings like Armillary Brewing Co., a reminder that even a strong beer city keeps reshuffling its lineup.

So the final weeks at Atrevida now feel like both a celebration and a countdown. The brewery that helped define a corner of Colorado Springs beer culture will keep pouring until June 28, then join the growing list of small independent breweries forced to bow out in a market that has become harder to survive.