Surge Wellness Launches Crowdfunding Round to Expand Cold Plunge and Recovery Services

Cold plunge devotees who've wanted a stake in the kind of multi-modality recovery clinic they already frequent now have a direct path in. Surge Wellness, the Portland-based operator whose service menu runs from cold plunge and sauna contrast therapy to ozone, PEMF, photobiomodulation, and hyperbaric oxygen, opened a Regulation Crowdfunding raise on Cultivate Capital on March 27, 2026.

Surge Wellness is an advanced wellness center focusing on optimizing health, vitality, recovery and performance. The clinic operates out of Cedar Mill in northwest Portland, offering technologies including cold plunge and sauna contrast therapy, ozone sauna, PEMF therapy, hyperbaric oxygen therapy, and transcranial photobiomodulation, among others. For anyone who has spent time in the cold plunge community, that stack reads less like a spa menu and more like a serious biohacking facility, one where an ice bath is just the entry point into a broader protocol.

The cold plunge and sauna contrast therapy at Surge reserves a private room accommodating one to four people for 30 or 60 minutes, with a traditional sauna, an infrared sauna, and two cold plunges in a single space. That setup is notable: most commercial cold plunge venues offer a shared plunge pool, while Surge's private contrast room caters to members who want to control their protocol without an audience.

The Reg CF vehicle Surge chose sits within a crowdfunding landscape that has been growing steadily. Reg CF raised $378.3 million in 2025, up 11% year over year. For a wellness operator seeking expansion capital without a traditional venture round, the format lets existing members and the wider recovery community participate alongside institutional money, rather than watching from the outside.

Listing activity for the raise is being tracked by KingsCrowd, which monitors currently active startup offerings raising capital on Reg CF investment crowdfunding portals. Cultivate Capital serves as the funding platform for the offering.

The broader cold plunge sector has seen crowdfunding gain traction as a growth tool. The estimated U.S. market for cold plunges and saunas combined exceeds $8 billion today, with less than 1% of U.S. households currently owning a cold plunge or sauna. For a clinic-style operator like Surge, the gap between current ownership rates and the scale of the addressable market is precisely the argument for expansion capital.

Whether this raise funds additional locations, expanded modality offerings, or deeper equipment upgrades remains to be seen, but the opening of the campaign positions Surge Wellness squarely in a moment when community-owned recovery infrastructure is no longer just a concept.