Labubu cameo appears in FIFA World Cup 2026 anthem video
A Labubu flashed through FIFA’s new World Cup anthem video, putting the toy inside a global pop rollout led by LISA, Anitta and Rema.
A Labubu slipped into FIFA’s new “Goals” video at the exact moment the World Cup 2026 anthem was built for maximum reach, and that tiny visual lands bigger than a quick fan-service joke. FIFA Sound released the track on May 21, with LISA, Anitta and Rema fronting a launch that will turn into a live debut at the opening ceremony in Los Angeles Stadium on Friday, June 12.
FIFA has positioned “Goals” as part of the Official FIFA World Cup 2026 Album, not as a one-off celebrity single. The song is framed as a cross-continental mix of latin pop, K-pop and Afrobeats, and the Los Angeles opening celebration is set to bring together Katy Perry, Future, Anitta, LISA, Rema and Tyla. In other words, this is a stadium-scale global pop push, and the Labubu in the visuals sits inside that machinery, not outside it.
That matters because LISA has already been one of the clearest bridges between Labubu and mainstream celebrity culture. W Magazine noted that in April 2024, long before the toy became a broader fashion fixation, she was already styling Labubu with luxury bags. Put that alongside the new FIFA video, and the cameo stops looking like a random Easter egg. It reads more like a signal that Labubu has become recognizable enough to work as a visual shorthand in a major sports rollout.
The toy’s own backstory helps explain why the crossover is getting attention. Pop Mart says Labubu belongs to The Monsters, a fairy world created by Kasing Lung in 2015 and inspired by Nordic mythology. Pop Mart is already threading the IP into sports-adjacent merchandise too, including a THE MONSTERS x FIFA Series product. That makes the anthem cameo feel less like a stray pop-culture wink and more like another step in a brand relationship that is already moving toward the FIFA ecosystem.
The business numbers show how far that pull has traveled. Reuters reported in March 2026 that Pop Mart’s 2025 revenue rose 185% year on year to 37.12 billion yuan, or $5.38 billion. Reuters also reported in August 2025 that CEO Wang Ning said 30 billion yuan in 2025 revenue would be quite easy, while China Daily said The Monsters revenue reached 3 billion yuan in 2024, up 726.6% year on year. Against that backdrop, the Labubu in “Goals” looks less like a blink-and-you-miss-it detail and more like proof that the character now belongs in the visual language of global pop, sports and fandom at once.
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