Pop Mart launches Labubu Barbershop Series after Lisa tease

Lisa’s latest post did more than stir the Labubu timeline. It worked like a release signal, pointing collectors straight to Pop Mart’s new THE MONSTERS Barbershop Series and its $39.99 web-shop price. That matters because this is the kind of launch that can go from tease to checkout window fast, especially when the hook is celebrity adjacency, a clean visual theme, and the usual Labubu scarcity pressure.

The Barbershop Series leans into hair, styling, and personal reinvention instead of simple character posing. That gives the drop a sharper collector angle than a standard outfit change or colorway swap. The concept frames grooming as a reset, the kind of small transformation fans already signal through bag charms, display shelves, and outfit posts. In other words, Pop Mart is not just selling another Labubu figure here. It is selling a mood.

That approach fits the way Pop Mart has been building THE MONSTERS into a broader franchise. The company’s U.S. site says Labubu was created by artist Kasing Lung and was inspired by Nordic myths, while also describing the character as mischievous but kind-hearted. Pop Mart says it now reaches more than 23 countries and regions through 350-plus offline stores and 2,000-plus Roboshops, which is a far bigger machine than a niche art-toy line. The U.S. shop also shows THE MONSTERS has already stretched into themed drops and crossovers including Hello Kitty and Friends, FIFA, and a 10th Anniversary Series that released on January 29, 2026.

The price point is part of the story too. Pop Mart’s U.S. shop already lists Labubu items at $18.99, $22.99, $27.99, $29.99, $39.99, and $42.99, so the Barbershop Series sits right in the brand’s familiar impulse-buy range. That makes it an easy entry for newer buyers and a tempting add-on for collectors who already treat Labubu as a weekly watch, not a one-off purchase.

Lisa’s role gives the drop extra lift because her public use of Labubu helped push the character into global attention in 2024, and she has since been seen with everything from bag charms to plushies and custom figurines. Pop Mart has every reason to keep feeding that loop. Reuters reported that the company’s 2025 revenue hit 37.12 billion yuan and rose 185% year over year, with overseas sales accounting for more than 40% of revenue and Labubu among the main drivers. If collectors needed a sign to watch the next window closely, this was it. Lisa opened the door, and Pop Mart followed with a price tag and a theme built to move.