Ulike launches wellness events blending mindfulness, yoga, and beauty demos

Ulike turned April 25 into a two-city wellness rollout, staging Glow State of Mind in Santa Monica and New York and pairing guided mindfulness with close-up demos of its beauty-tech lineup. The pitch was clear enough: this was not just about selling devices, but about making Ulike feel like a wellness brand with a community around it.

In Santa Monica, Ulike partnered with The Class Yoga Studio for a sequence built to move people from effort into stillness. The session started with a high-energy yoga practice meant to clear mental clutter and get attendees fully present, then shifted into slower postures and restorative movement designed to quiet the mind and settle the body. Only after that did the event move into the product side, with guests trying Ulike’s IPL hair removal devices and LED facial mask, asking questions and testing modes in the same calm setting.

New York leaned even further into the mindfulness framing. At SENSE+ Skincare & Wellness in Soho, the event included arrival check-in, instructor-led meditation, mindfulness, breathwork, and sound healing before turning to a beauty consultation and private shopping. That sequence mattered. Ulike did not drop the devices onto a sales floor and call it wellness. It wrapped the product experience in a guided practice that gave the evening a slower, more embodied rhythm than a standard launch event.

That is also where the commercialization question lands. Glow State of Mind looked like a usable reset, with movement, breath, and a structured wind-down, but it also functioned as a polished sampling environment for Ulike’s at-home beauty devices. The timing was not accidental. Ulike has been building its U.S. story around at-home beauty tech, including the Air 10 IPL device, which it introduced in April 2024, and the ReGlow LED Light Therapy Mask, set for a May 7, 2025 U.S. launch at $429. Ulike said ReGlow was FDA cleared and built with 272 LEDs, and it also expanded into U.S. retail through Best Buy, which carried the Air 3 and Air 10 in-store and online.

Leona Liu framed Glow State of Mind as an intentional step into wellness and said it was the beginning of an ongoing series. That matters because it turns the event from a one-off activation into a recurring brand platform. Ulike’s earlier New York presence around “The Future of Beauty at Home” already showed where this was headed: a blend of confidence, relaxation, and product discovery that treats mindfulness less as an endpoint than as part of the sales experience.