Norwood Family Launches Pasta Fundraiser for Hemophilia Support

A Norwood family is turning novelty pasta into direct support for bleeding-disorders families. Kristina Robinson, her husband Paul, and their children, Daisy and Axel, launched Pasta with a Purpose through Team Axe Factor, a fundraiser running April 15 through April 29 to benefit the New England Hemophilia Association and the 2026 Unite for Bleeding Disorders Walk.

The effort is rooted in a personal crisis that became advocacy. Daisy and Axel are the faces of the campaign, and their experiences with bleeding disorders pushed the Robinsons into deeper involvement with the cause. Kristina Robinson has already spent years in the fight, serving as the Unite for Bleeding Disorders Volunteer Walk Chair in 2023 and again in 2024. Team Axe Factor was also identified in a 2023 NEHA event page as a Robinson family fundraiser, with Kristina listed as captain, underscoring that this is a long-running family commitment, not a one-off appeal.

The sales pitch is simple and unusually effective: buy pasta, send money straight to the cause. Supporters can order themed shapes through an online portal, including sports, animal and holiday designs, with prices ranging from $7 to $9. Fun Pasta Fundraising says Direct to Home orders over $65 ship free, which makes the campaign easy to support without a trip across town. By design, every purchase adds to the fundraising total and helps the family convert an everyday pantry item into a small but real contribution to care, education and community support.

That money goes to a specific target. NEHA’s 17th Annual Unite for Bleeding Disorders Walk is scheduled for Saturday, September 26, 2026, at Prowse Farm in Canton, and the organization says it invites families, local businesses, supporters and industry partners from all six New England states. NEHA says it has served the bleeding-disorders community through education, advocacy and support since 1957, and much of its programming, including camps, retreats and other member activities, is free because of community fundraising.

The scale behind the campaign is real. NEHA said its 16th annual walk drew more than 700 participants across 65 teams and raised more than $400,000 after a $325,000 goal. The 15th annual walk in 2024 brought in $315,000 with more than 500 participants and 67 teams. NEHA also reported FY 2024 revenue above $1.4 million, with the walk alone raising $352,000 that year. Team Axe Factor had already raised more than $2,200, and for the Robinson family, that total is a measure of how a pasta sale can become community support with a very practical payoff.