Sourdough Hub Newmarket adds Sunday openings as demand keeps growing

A queue that started around 8 a.m. on opening day and lasted about two and a half hours has turned into a clear demand signal for Sourdough Hub in Newmarket. The bakery is adding Sunday service from May 3, a move owner Jennifer Marshall says is justified by the level of foot traffic and repeat custom now coming through 47 High Street.

Marshall put it plainly: “The business now requires more opening days.” The bakery will be open every Sunday from 9:30 a.m. to 2 p.m., extending what had been a Wednesday-to-Saturday schedule of 8:30 a.m. to 2:30 p.m. since the shop opened on Saturday, January 31. For weekend shoppers, that means a better chance to get in before the day’s sourdough bread and pastries are gone.

The extra day also fits the way Sourdough Hub has built its following. Before moving onto the High Street, the business sold through open days at its Craven Way kitchen, farmers’ markets and pop-ups, building a customer base that was already used to seeking it out. The Newmarket shop has carried that momentum forward with a menu built around sourdough bread, pastries, winter soups, focaccia sandwiches, coffees, matchas and a strawberry iced latte. Ingredients are sourced locally from farms around Newmarket, giving the bakery a strong local identity as well as a reliable daytime draw.

That mix matters because it shows how a small bakery can grow without jumping straight to a bigger footprint. Instead of chasing another site, Sourdough Hub is stretching its current opening pattern to match real demand. Sunday hours are also practical for customers who cannot make it during the week, turning the bakery into more than a bread stop and closer to a neighborhood habit.

Marshall has said she eventually hopes to open from Tuesday through Sunday, a sign that the business is still reading demand as it comes in. For Newmarket, the Sunday opening is less a routine timetable change than proof that a bakery can earn an extra service day by becoming part of local shopping patterns, one loaf and one queue at a time.