Greenwich Wellness Week Launches at Beyond Yoga with Community Events

Beyond Yoga used its Greenwich Avenue storefront as more than a retail stop on Thursday, opening the first Greenwich Wellness Week with a kickoff party at 197 Greenwich Avenue that tied the brand to a seven-day community calendar running through April 24.

The launch was sponsored by Greenwich Lifestyle Magazine and Beyond Yoga Greenwich, and the opening-night mix was built to feel social as much as athletic: healthy snacks, sips, a DJ and networking with local providers and lifestyle brands. The setup gave the Los Angeles-based activewear company a visible role in a neighborhood-facing wellness campaign at the same address where it opened its first East Coast retail store in Greenwich.

The store itself is positioned as part of Beyond Yoga’s broader identity, with hours listed Monday through Saturday from 10 a.m. to 6 p.m. and Sunday from 11 a.m. to 6 p.m. The company says its apparel is designed around an active lifestyle and made to fit different sizes, shapes, moments and movements, a message that fits neatly with a week built around local health and wellness businesses rather than a single class or product drop.

Greenwich Lifestyle describes Greenwich Wellness Week as a curated seven-day activation spotlighting the businesses shaping health and well-being in the community, and the schedule backs that up with multiple events beyond the kickoff. One of the clearest examples is a Kaia x Beyond Yoga pop-up class with Kennedi Garland, set for April 23 from 6 p.m. to 7 p.m. at the same Greenwich Avenue store. That pairing gives the week a recognizable studio-brand link while extending the reach of the retail space into a broader movement calendar.

For Greenwich, the draw is as much about place as programming. The week gives local residents a reason to move from a shopping street into a wellness circuit, while giving Beyond Yoga a template for how a brand store can function as a community hub. In an affluent suburb where wellness commerce, fitness culture and lifestyle retail already overlap, Greenwich Wellness Week turns a storefront into the center of the conversation.