TIME100 wellness list highlights yoga’s growing role in health ecosystems

TIME’s first TIME100 Companies: Industry Leaders wellness list points to a big shift in how the business of feeling better is being built. The 10 companies TIME highlighted on April 28 were not chosen just for sales or brand heat. They were framed around measurable, lasting effects on physical and mental health, a standard that favors platforms, recovery tech, and stress tools as much as it does old-school studio brands. For yoga, that matters because the practice is increasingly being packaged as one part of a larger health stack, not a separate lane.

ClassPass sits near the center of that change. It says it offers fitness, wellness, and beauty bookings in more than 2,500 cities worldwide, and its credits model is designed to let users stitch together a personalized routine. That is a very different consumer habit from signing up for a single neighborhood studio and staying put. It is yoga one day, Pilates the next, a massage or spa visit after that. Mindbody’s October 13, 2021 announcement that it would acquire ClassPass in an all-stock deal, backed by a $500 million strategic investment led by Sixth Street, showed how valuable that kind of bundled access had already become.

lululemon tells the same story from the apparel side. The company says it was founded in Vancouver in 1998 as a yoga-inspired athletic apparel brand, and its first standalone store opened in November 2000 on West 4th Avenue in Vancouver’s Kitsilano neighborhood. But the company’s reach now stretches beyond clothing racks. Its 2024 storytelling leaned on yoga and wellbeing events in Europe, China Mainland, and South Korea, underscoring how a brand once rooted in a local yoga culture now operates as a global community platform.

Technogym pushes the ecosystem idea even further. It describes itself as an open platform connecting software, apps, smart equipment, and devices, and industry coverage places it in more than 100 countries with tens of millions of users worldwide, including 38 million connected users in one 2026 press report. That is the logic moving through the wellness market now: connected hardware, data, and personalized training are becoming as influential as the studio floor.

The TIME list also included names like Loop Earplugs and The Picklr, a reminder that wellness influence is spreading across sound, sport, recovery, and movement. For yoga studios and teachers, the competitive fight is no longer just against the studio down the street. It is against integrated wellness systems that sell access, convenience, and a broader promise: one app, one membership, one routine, all under the same roof.