Irasva Fine Jewellery Debuts ISSHO, Its First Lab-Grown Diamond Collection

Before you spend a single rupee on a diamond, the question most buyers now ask isn't about cut or carat: it's about where the stone came from. Irasva Fine Jewellery answered that question at GIGI in Bandra, Mumbai, with the launch of ISSHO, its first collection built entirely around lab-grown diamonds.

The name comes from the Japanese word for "together," and that concept shapes the collection's entire positioning: not a bridal line for a once-in-a-decade purchase, but a range conceived for the engagements, anniversaries, and self-celebration milestones that deserve fine jewellery without the ethical weight of mined stones. ISSHO marks the first deliberate move into lab-grown diamonds for Irasva, a brand founded in 2019 by designer Leshna Shah. The name itself merges the Sanskrit words "IRA," meaning love, and "SVA," meaning self, and the brand operates under Renaissance Global Limited, one of India's largest diamond jewellery exporters, which gives ISSHO considerable production infrastructure behind its sustainability claims.

Actor, singer, and style icon Shibani Dandekar Akhtar served as creative collaborator on the collection, and a brand film produced alongside it captures the aesthetic intent: lab-grown diamonds presented not as a compromise but as a deliberate, traceable choice for the modern buyer. Her influence on ISSHO's design direction tilts the pieces firmly toward versatility. These are diamonds meant to be worn to a Tuesday meeting and a Friday dinner, layered rather than locked away, chosen for their design as much as their provenance.

The launch attracted a notable lineup, including Farhan Akhtar, Zoya Akhtar, Karisma Tanna, Rasika Dugal, and Kim Sharma, with guests wearing statement pieces from the ISSHO collection on the red carpet. Shibani's sister Anusha Dandekar and actor Kritika Kamra were also in attendance. The room, drawn from film and fashion rather than trade circles, was itself a positioning statement: Irasva is not announcing ISSHO to gemologists. It is announcing it to cultural tastemakers, signalling that lab-grown diamonds have moved from niche ethics conversation to mainstream style choice.

The timing reflects broader market dynamics. India's lab-grown diamond jewellery market is on track to reach USD 1,798.6 million by 2036, accelerating from USD 453.7 million in 2026 at a compound annual growth rate of 14.8%. That growth reflects fundamental shifts in consumer preferences, manufacturing capabilities, and regulatory frameworks. Much of India's lab-grown diamond production is concentrated in Surat, where manufacturing scale has driven prices down while quality has tracked upward, creating the conditions for a brand like Irasva to enter the category with credibility.

Irasva already has a retail footprint across Mumbai, Hyderabad, and Ahmedabad, and the ISSHO launch positions the brand to compete not just on gem quality but on design identity in an increasingly crowded lab-grown space. The buyer ISSHO courts is specific: someone who wants a diamond that layers, travels well, and carries a story that holds up to scrutiny. In a market where the ethics of fine jewellery are finally catching up to its aesthetics, that combination may prove to be the most valuable stone of all.