Ana de Armas elevates keepsake pieces and interlocking jewelry into modern talismans

Ana de Armas has spent the last year arranging jewelry into a private vocabulary, a Foundrae lion medallion priced at $8,515 and a white enamel crescent moon medallion at $3,300 that combine to an 18K gold keepsake of nearly $12,000, while simultaneously inhabiting hyper‑crafted jewels for Chopard and Louis Vuitton campaigns. A short video feature posted in February 2026 frames those dualities, showing on‑set and red carpet moments with interlocking gold necklaces and keepsake pieces that read as personal talismans as much as adornment.

Vogue’s preview for de Armas’s collaboration with the Natural Diamond Council stages that same tension between intimacy and spectacle: she runs along a beach at sunset, dines outdoors in bright sunlight, and stares out to sea wearing fine jewelry, then appears on Zoom “wearing a cozy blue angora sweater” in a rented house in Ireland where “her partner Ben Affleck films Ridley [...]” Vogue names the footage “a vision of the ultimate movie star idyll,” and de Armas frames her relationship to diamonds plainly, “When the Natural Diamond Council approached me with the campaign, their focus wasn’t just on the glamour and the beauty of the diamonds, but also what a diamond represents” and “It's not just a physical thing. It's about the connections and the memories and the relationships formed through them.”

The Foundrae necklace, reported by Hola, makes that language literal. Foundrae co‑founder and creative director Beth Bugdaycay calls each piece “authentic, classic, personal and autobiographical.” The brand’s own descriptions attach specific intent to the medallions: the Strength lion reads, “Strength is within. We all have it, but sometimes it wanes, and sometimes we really need to call on it,” while the crescent moon “represents the journey of growing everyday, of pushing the line of compromise closer to the values we hold in regard.” Hola notes de Armas has been wearing such pieces even during quarantine, stepping out to buy groceries with Ben Affleck and making style decisions that feel private and curated.

On the other end of the spectrum, the Natural Diamond Council’s “For Moments Like No Other” campaign places de Armas in Chopard high jewelry that reads as cinematic costume. The clip enrolls an undulating necklace set with baguette and teardrop cuts, modified and notably grand diamond hoop earrings, and a show‑stopping bracelet whose alternating diamond strips create “a flame‑like effect of brilliance, motion and resplendence.” The Council’s copy invokes McNaughton’s designs with “torquing loops, delicately compressed Cuban links, and kinetic, fountain‑like diamond drops,” and de Armas describes the pieces as “very simple, but they had the right amount of sparkle. They were really elegant and just… really beautiful.” The Council also ties those jewels to her Bond legacy, noting that she “wears Chopard pieces in the 25th James Bond film.”

That same capacity to move between private meaning and public pageantry is visible in Louis Vuitton’s Virtuosity High Jewelry campaign, which cast de Armas in an artisanally driven series shot by Sølve Sundsbø. Launched digitally on June 5, 2025 with print advertising following on June 22, 2025, Virtuosity comprises 110 one-of-a-kind pieces organized under twelve themes and divided into The World of Mastery and The World of Creativity. CR Fashion Book and RedCarpet‑FashionAwards emphasize the campaign’s homage to craft and modern motifs and note de Armas’s existing relationship with Louis Vuitton, including four custom looks for her Ballerina press tour.

Across Foundrae, Chopard, and Louis Vuitton, de Armas is not simply wearing labels; she is editing a lexicon. The lion and moon medallions translate inner narratives into wearable signposts while the Chopard and Louis Vuitton pieces amplify those stories on screen and in print. Whether quarantining in an angora sweater or running along a sunlit beach, she has turned keepsake and interlocking necklaces into contemporary talismans that register as both intimate biography and stagecraft.