Sylvie Jewelry launches Encore bridal collection, adds digital custom tool

Sylvie Jewelry used its Encore bridal launch at JCK to turn Sylvie Levine’s own engagement ring into a sales-ready design. The line sheet describes the setting as a mirror image of Levine’s ring, built with 0.92 carats of thin baguettes set in half bezels down the band for a tapered look that feels lean, structured and immediately legible on the hand.

That matters because Sylvie has always sold bridal as something more personal than product. The company was founded in 2007, and it traces its diamond expertise back to Ian Levine’s Spectrum Diamonds, established in 1987 after he immigrated to the United States from South Africa in 1986. Sylvie Levine was born and raised in Antwerp, Belgium, and the brand has long leaned on that diamond-trade pedigree while framing its jewelry around meaning, story and identity.

The new Custom Atelier extends that idea from design inspiration to the retail floor. Available exclusively to authorized retailers through the Partner Portal, it sits alongside ordering, brand education, digital marketing and other custom design tools in one connected system. For a brand that has repeatedly pushed customization, the move makes sense: Sylvie launched the Sylvie Style Bar in 2020 as a digital ring builder with more than 1,000 options, and Levine said in 2020 that more than 60% of annual engagement-ring sales came from custom orders.

Encore is also the latest in a quick run of product expansion. Sylvie introduced Tulira in April 2024, a nature-inspired bridal collection, and Shell Iconelle in February 2024, which extended its Shell design language into a new generation of engagement rings. The brand celebrated its 15th anniversary in 2022 with an evolved identity and said it wanted jewelry to serve as a daily reminder of love and enduring beauty.

Retailers on Sylvie’s site have praised the brand’s customization, quality and responsive service, and Sylvie has also described itself as a top-performing jewelry brand in Instore Magazine’s BIG Survey 2023. Encore and Custom Atelier together show the company sharpening its formula: a founder-led silhouette, a clear diamond vocabulary and a digital system that can turn sentimental origin stories into repeatable custom bridal sales.