Iconery launches moissanite collection with Charles & Colvard for fashion jewelry

Iconery has added a moissanite collection with Charles & Colvard, and the materials tell you almost everything about where the line sits in the market. JCK described it as a well-priced assortment of trendy jewelry in 14k gold and sterling silver, which places the launch squarely in fashion jewelry, not only bridal.

That positioning matters because moissanite now competes on more than sparkle alone. Charles & Colvard calls itself the original creator of lab grown moissanite, and the company now describes its business as spanning lab created moissanite and lab grown diamonds. National Jeweler has separately reported that Charles & Colvard is selling lab-grown diamonds, a sign that the brand is building a wider lab-created portfolio rather than treating moissanite as a one-note category.

Iconery’s role as an online retail partner also shows how mainstream the stone has become. National Jeweler previously noted that Kohl’s was selling moissanite, which means the material is no longer confined to niche bridal cases or specialty sites. Buyers comparing collections should look past the headline of “moissanite” and study the mounting: 14k gold typically offers more durability and intrinsic value than sterling silver, while the setting itself changes the look as much as the center stone does. A prong setting will expose more of the gem to light and usually reads brighter, while a bezel can give a cleaner, more modern profile and protect the stone’s edges.

That is where the real shopping decision lives. A moissanite ring or pendant should be judged on the cut quality, the metal, the setting style and the retailer’s warranty and return terms, because those details determine whether the piece feels like an everyday jewel or a stand-in for an engagement ring. Iconery’s new collection suggests retailers see room for both uses, especially as shoppers weigh moissanite against diamonds on price, brilliance and long-term wear.

The launch also confirms that moissanite has moved well beyond novelty. With Charles & Colvard expanding into lab-grown diamonds and established chains like Kohl’s selling the stone, the category now sits inside a broader, value-conscious lab-created jewelry market where presentation and craftsmanship matter as much as the center stone itself.