Kristin Edwards Named Full-Time Executive Director of Johns Creek CVB

Kristin Edwards has been named the full-time executive director of the Johns Creek Convention & Visitors Bureau, with the appointment announced Jan. 26 and a profile of Edwards published March 8, 2026. The Convention and Visitors Bureau is a nonprofit serving as the official marketing arm of Johns Creek, and its mission is to serve as an economic catalyst by promoting the city as a destination for business and leisure travel.

Edwards brings more than a decade of experience crafting Atlanta festivals, events and experiences designed to draw tourism, increase visitation and showcase the community's character. In outlining her priorities, the new director will focus on attracting new visitors while celebrating what residents already love about Johns Creek, and Edwards said she looks forward to the position. “There are so many new and evolving experiences here, with even more on the way,” she said. “From food and arts to outdoor recreation, wellness and community events, there truly is something for everyone.”

The CVB’s stated mission positions the organization to translate Edwards’ Atlanta event experience into local economic activity: promoting Johns Creek for business travel, leisure visitors and community gatherings. Her background in producing festivals and events is explicitly linked to goals to draw tourism and increase visitation, language the bureau uses to frame the hire and the bureau’s broader strategy to showcase community character.

The announcement and profile together suggest a push to expand Johns Creek’s visitor-facing calendar and marketing during a period when municipalities are relying on events to boost hospitality and retail sectors. The bureau’s nonprofit status and role as the city’s official marketing arm mean its programming decisions, promotional campaigns and partnerships with restaurants, venues and parks will directly shape how visitors encounter Johns Creek’s dining, arts and outdoor assets.

The profile published March 8, 2026, highlights Edwards’ local events and marketing credentials and the bureau’s intent to use events to generate visits and economic activity. With the CVB placing Edwards at the helm, the immediate objectives named are clear: increase visitation, spotlight food and arts offerings, and amplify outdoor recreation, wellness and community events to serve both business and leisure travelers.

Edwards’ appointment marks a leadership change for the Johns Creek Convention & Visitors Bureau that the organization has framed as an investment in tourism-driven economic growth; the bureau says its mission is to serve as an economic catalyst by promoting the city as a destination for business and leisure travel, and the new director’s stated focus aligns with that mandate.