Rhonda Vincent Land Cruise brings three-day tourism package to Millersburg

The Rhonda Vincent Land Cruise turned The Amish Country Theater into more than a concert stop. It bundled three days and two nights of entertainment, food and lodging into a single Millersburg package, a format built to keep visitors in Holmes County longer and spending across more than one business.

The getaway ran April 28 through April 30 at the theater, 4365 State Route 39, and centered on Rhonda Vincent & The Rage, with three concerts, jam sessions, game shows, meet-and-greets and other activities folded into one price. The experience also included full meals, desserts, soft-serve, slushies, pool time and late-night comedy, pushing the event well beyond a standard ticketed show.

That matters for the local visitor economy because the package tied entertainment to overnight lodging. Booking materials linked the stay to the Berlin Encore Hotel, with the Berlin Resort used as overflow when demand ran higher. Instead of a single evening draw, the Land Cruise created a multi-day stream of spending that could reach hotel rooms, dining, and surrounding shops in and around Millersburg and Berlin.

The theater’s own marketing suggests the model has already found an audience. It said five cruises had sold out earlier in 2026 and reported a 9.7 overall satisfaction rating and a 9.6 value rating from guests. The schedule does not stop with the Rhonda Vincent dates, either. Additional Land Cruise sailings were listed for May, June, July, August, September and a Christmas Cruise in November, making the cruise format a recurring tourism product rather than a one-off promotion.

The draw also rests on the performer. Rhonda Vincent, known as the Queen of Bluegrass, is a Grammy winner, won Best Bluegrass Album in 2017, earned seven consecutive International Bluegrass Music Association Female Vocalist of the Year awards from 2000 through 2006, added another in 2015 and joined the Grand Ole Opry in 2020. Her official tour listings placed her at The Amish Country Theater on April 28, 29 and 30.

For Holmes County, the appeal is bigger than one name on a marquee. The Amish Country Theater describes itself as a 600-seat, state-of-the-art venue in downtown Berlin, while Holmes County Chamber of Commerce & Tourism Bureau and Visit Amish Country continue to sell the county as the center of Ohio Amish Country, a place where visitors slow down and stay a few days. The Land Cruise fits that pitch neatly: it sells a show, but it also sells rooms, meals and a branded Amish Country experience that keeps the money circulating locally.