Beilun Customs Intercept Thousands of Suspected Counterfeit Labubu Collectibles

Beilun (Ningbo) Customs intercepted multiple international shipments containing thousands of items resembling Pop Mart’s Labubu series, disrupting a significant flow of suspected counterfeit collectibles and accessories. Preliminary inspections identified blind boxes, plush toys and accessories that customs classified as suspected infringing goods, and officials provided an inventory-style breakdown that included thousands of keychains and plush units, plus hundreds of raincoats and combs.

Customs said the shipments violated trademark and copyright rules and noted that similar enforcement actions have occurred previously in Ningbo. The announcement came on Jan. 29, 2026, and the seizures form part of a sustained effort to curb counterfeit production of high-demand designer toys and blind box lines that feed a lucrative secondary market.

The immediate impact is twofold. For collectors, the interception removes large volumes of potentially fake merchandise that could undercut the value of authentic Labubu releases and expose buyers to lower-quality materials and missing authenticity markers. For legitimate sellers and licensed retailers, the action reduces unfair competition from illicit imports that can flood online marketplaces after major drops and create confusion over provenance.

Practical steps for collectors and sellers follow directly from the customs action. Verify sources before purchase by preferring Pop Mart official stores, authorized resellers, or well-known retailers. Inspect packaging for official logos, seals and authenticity codes, and scan any QR codes or verification labels where available. Report suspicious listings and suspiciously low prices to platform support and to customs or consumer protection channels when appropriate; widespread seizures like these indicate supply chains that often rely on repeat listings and rapid relisting across multiple marketplaces.

The seizures also highlight ongoing pressure points in the collector economy. High-profile series like Labubu attract chasers and grail hunters, and the blind box format - with sealed mystery figures - creates fertile ground for bootlegs aimed at buyers who cannot inspect items before purchase. Enforcement at logistics hubs such as Beilun interrupts shipments but does not eliminate counterfeit demand, meaning vigilance by buyers and tighter authentication measures by sellers remain essential.

For the Labubu community, this means being more deliberate about provenance and resale practices. Expect customs and local authorities in Ningbo to continue follow-up inspections, and expect sellers to emphasize authentication as a selling point. Verify sources, prefer official channels, and treat unusually low prices on secondhand platforms as a red flag; continued enforcement will help, but collector vigilance will decide how quickly the market weeds out counterfeit stock.