Craft Axe Throwing Columbia hosts Halloween in July social night

Craft Axe Throwing Columbia is dressing up its summer calendar with Halloween in July, a two-hour social night set for Saturday, July 11, 2026, from 7:00 p.m. to 9:00 p.m. at 700 Gervais Street in Columbia. The venue is asking guests to bring costumes, and the event menu goes beyond standard lanes: axe throwing, darts, cornhole and a costume contest are all part of the package.

That mix matters because the night is built for more than committed throwers. A themed format gives date-night pairs, friend groups and first-timers a reason to book the room without signing up for a league night or a private event. The costume angle adds a low-pressure hook, while the side games keep the evening moving even for guests who are still getting comfortable with the boards.

Craft Axe Throwing has leaned on that kind of programming before. The Columbia archive includes themed promotions such as Zombie Night and a brewery challenge, a pattern that shows up again here: take a venue activity that works on its own and wrap it in a social reason to show up. In July, that approach helps the space compete with summer festivals, backyard gatherings and every other claim on a weekend evening.

The Columbia location sits on Gervais Street within a few minutes’ walk of Colonial Life Arena, in a block the company has pitched as a growing entertainment strip. Craft Axe Throwing says the company was established in 2017 and now operates 10 venues across 5 states, with walk-in lanes, parties, leagues and other group events available across the brand.

That league structure is part of the larger pitch. Craft Axe Throwing says its league play is WATL-sanctioned and usually runs as eight-week seasons with weekly competition nights. The World Axe Throwing League describes itself as the sport’s governing body and says it has 300-plus affiliated venues in 20 countries and more than 85,000 competitors. In other words, the same room that hosts a costume contest on July 11 also feeds a pipeline into organized competition.

Local visitor guides describe the Columbia venue as a spot for casual, competitive, corporate and league groups, with trained instructors on site. Lake Murray Country lists the location as one of two Craft Axe Throwing venues in the Columbia and Lexington market, underscoring how the brand has spread beyond a one-off novelty.

Halloween in July is the clearest example of the strategy. It is not just a themed night for its own sake. It is a way to fill lanes, widen the audience and turn a single visit into the start of a longer relationship with the sport.