Fittest Man on Earth Jayson Hopper joins REGUPOL Athlete Program

Jayson Hopper added another commercial layer to his 2025 title run by joining REGUPOL’s Athlete Program, where the flooring brand will support him with its aktivplus rubber surfacing. REGUPOL said the U.S. program launched June 9 and opened with Hopper, Dallin Pepper and James Sprague as its first athletes, a lineup that points straight at the current men’s elite in CrossFit rather than a one-off endorsement deal.

The pitch is about more than logos. REGUPOL framed the program around authentic training environments and performance-driven spaces, putting Hopper in the middle of a business push aimed at the places where athletes actually train, recover and build strength. That makes the deal as much about gyms, affiliates and facility owners as it is about a reigning champion with a recognizable name.

Hopper’s profile gives the company a clear example of the product story it wants to sell. CrossFit’s official athlete page lists him as the 2025 Games champion and shows a steady climb through the sport: 19th in 2021, 7th in 2022, 31st in 2023, 4th in 2024 and 1st in 2025. It also lists benchmark marks that fit the brand’s performance-first message, including a 500-pound back squat, 365-pound clean and jerk, 585-pound deadlift and a 2:15 Fran.

The move also lines up with the competitive hierarchy around him. CrossFit’s 2025 Semifinals leaderboard had Hopper sixth overall in the men’s worldwide race, with Dallin Pepper second and James Sprague 18th. By the time the season ended, Hopper had become the Fittest Man on Earth, and CrossFit’s winners page placed him alongside Tia-Clair Toomey and Team CrossFit Oslo Kriger as the reigning champions.

For REGUPOL, the value in that roster is obvious: Hopper is not just a podium athlete, but a proof point for the surfaces, rooms and gym layouts that make elite training possible. For Hopper, the deal adds another sign that championship CrossFit now carries weight far beyond the competition floor.