Locafy Onboards 165 State Farm Agents, Tops 200 Localizer Deployments Nationwide

Locafy Limited crossed two adoption milestones simultaneously: 165 independent State Farm agents are now actively running its Localizer platform across all 50 U.S. states, and total Localizer deployments have surpassed 200, including service-area businesses. The Perth-based SaaS company disclosed both figures on March 5, 2026, alongside the acquisition of Growth Pro Agency and the establishment of a U.S. headquarters in St. Louis, Missouri.

The Growth Pro deal brought more than just a client list. As part of the transaction, Growth Pro Agency founder and CEO Jason Jackson joined Locafy as chief operating officer, adding what the company described as extensive experience in agency operations, digital marketing, and customer acquisition. Growth Pro had already been operating as a Locafy partner, selling and deploying Localizer technology across the home services market before the acquisition formalized the relationship.

Jackson has been direct about what the platform delivers in practice. "Locafy's technology has delivered strong results for roofing and plumbing companies, driving meaningful increases in calls, leads, and closed business," he said. "We're excited to support Experience's sales team and help accelerate adoption of Localizer across the U.S. home services market in 2026."

That reference to Experience.com points to a channel deal Locafy locked in on January 16, 2026, when the company formally expanded its partnership with Experience.com to sell Localizer across the United States. LoHi Digital, a U.S.-based digital marketing and customer acquisition platform, is meanwhile running a dedicated five-person sales team focused exclusively on Locafy deployments within the U.S. insurance sector, according to analyst coverage from Ainvest.

The Localizer platform works by programmatically deploying optimized landing pages designed to capture high-intent local search traffic and improve ranking visibility across both conventional search engines and emerging AI-driven search platforms. The insurance vertical has become the clearest proof point for that approach, with the 165 State Farm agent deployments spread across every state in the country serving as the most concrete scale indicator Locafy has published to date.

The commercial momentum sits against a financial backdrop that analysts have flagged as worth watching. Recent filings cited by Stocktitan showed FY2025 revenue of A$3.2 million and a net loss of A$4.3 million. Ainvest reported annualized recurring revenue of A$1.9 million and noted the company's price-to-sales ratio of 1.13 sits well below its historical multiple of 3.99, a gap the analyst attributed to execution uncertainty and small-cap volatility. Ainvest also identified concentration risk, specifically the reliance on a single vertical and on LoHi Digital's sales team, as the key variable that will determine whether the partner-led model scales beyond its current footprint.

Locafy, listed on Nasdaq under the tickers LCFY and LCFYW, was founded in 2009. The St. Louis headquarters represents its first formal institutional base for North American operations and engineering.