Analysis

Barcelona circuit posts €46 million revenue, profit under Fira management

Barcelona’s circuit turned higher utilization into cash, posting €46 million in revenue, a €2.7 million pre-tax profit and 94% occupancy in its first year under Fira.

Sam Ortega··2 min read
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Barcelona circuit posts €46 million revenue, profit under Fira management
Source: lavanguardia.com

The Circuit de Barcelona-Catalunya has stopped behaving like a once-a-year race venue and started acting like a proper event asset. In its first year under Fira de Barcelona management, the circuit generated €46 million in revenue in 2025, up 7% from the previous year, and finished with a pre-tax profit of €2.7 million.

The operating numbers show why the shift matters well beyond motorsport. Occupancy reached 94%, with more than 650,000 visitors passing through Montmeló. That is the kind of utilization that turns a public sports facility into a commercial platform, especially in Barcelona, where sport, tourism and wellness increasingly overlap in the same spending pool.

AI-generated illustration
AI-generated illustration

The management change took effect on January 1, 2025, through Fira Circuit, the new company created to run the venue under a 20-year contract with Circuits de Catalunya. The deal set a fixed annual payment of €9 million in 2025 and €10 million in 2026, plus a variable fee tied to revenue, while preserving existing workers’ employment conditions. That structure is notable because it shifts the circuit away from a heavily subsidized model and toward a more disciplined, revenue-linked operation.

Fira’s board put experienced sports and business names around the project. Pau Relat chaired the new Fira Circuit board, with Oriol Sagrera as chief executive, alongside Miquel Martí, Laura Carnicero, Marc Gené, Carles Checa, Maite Barrera and Josep Mateu. The Generalitat framed the move as part of a strategic plan approved in October 2022 to improve efficiency, deepen digitalization, strengthen sustainability, reinforce local roots and diversify activity.

Related photo
Source: prd-webrepository.firabarcelona.com

The comparison with recent seasons makes the 2025 result look stronger still. The circuit reported 91% occupancy and 332 days of activity in 2023, then 89% occupancy and 325 days of track activity in 2024. Against that base, the new management delivered both higher utilization and a cleaner balance sheet in 2025.

Circuit Occupancy
Data visualization chart

The broader Fira de Barcelona picture reinforces the commercial logic. Fira said it expected to close 2025 with more than €350 million in revenue and €60 million in EBITDA, putting the circuit inside a larger institutional growth engine rather than treating it as a standalone motorsport property. For Barcelona, that is the real story: the city is learning how to monetize infrastructure that can serve racers, endurance athletes, spectators, business events and active-lifestyle visitors without waiting for the next Grand Prix.

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