Harbiz and Garmin Health team up to personalize trainer client data

Garmin and Harbiz have pushed fitness coaching a step deeper into data. The two companies announced on May 19, 2026, that Garmin wearable data will feed into Harbiz’s digital ecosystem, giving trainers and wellness professionals a single view of client activity, effort, recovery and rest instead of forcing them to stitch together numbers from separate apps and devices.

Garmin said the integration is meant to help trainers and wellness coaches in Spain and Mexico deliver services that are more personalized, connected and scalable. That matters because the modern coaching sell is no longer just the workout itself. It is the interpretation of what happens between sessions, from heart rate and sleep to stress and recovery, and Garmin’s Health API and SDK already expose that kind of all-day information through metrics such as steps, heart rate, sleep and stress.

For Harbiz, the pitch is as much about coaching workflow as it is about wearables. Mario Morante, Harbiz’s chief executive, said the trainer’s value now lies not only in prescribing workouts, but in guiding, motivating and interpreting each person’s needs. Thurston Hamer, general manager of Garmin Mexico, said the partnership was designed to make Garmin health information more useful and actionable for fitness professionals. In practice, that gives a coach more reason to adjust load, timing and recovery based on actual behavior, not just what a client remembers from the last session.

The practical impact is easy to see for personal trainers, boutique studios and hybrid coaching businesses, especially in markets like Barcelona where clients compare options and expect convenience. If daily wearable data is sitting inside the same platform as communication, routines, billing and nutrition, it becomes easier to hold clients accountable, prove progress and keep them engaged between appointments. That kind of continuity can be the difference between a one-off package and a client who stays for months.

Harbiz says more than 10,000 professionals already use its platform. The company was founded in 2020 by Morante and Javier Ortega, operates in more than 35 countries, and earlier funding coverage put its user base at more than 6,000 professionals and over 120,000 clients. It raised €5 million in early 2024, led by Octopus Ventures, to keep expanding and developing the product. A 2025 collaboration with Etenon Fitness showed the same pattern: Harbiz has been building a broader ecosystem around digitalized, professionalized fitness services, and Garmin now gives that ecosystem a stronger hardware layer.