Planet Fitness expands in Spain with two new clubs, reaching 20 locations

Planet Fitness is pressing harder into Catalonia’s value-gym battleground, and the Montigalá opening shows exactly why Barcelona’s low-cost market is getting tighter. The chain said on June 11, 2026 that it would add PF Montigalá in Catalonia and PF Sevilla Norte in Andalusia, bringing its Spanish network to 20 clubs. In Badalona, the new Montigalá site is set for Passeig Olof Palme, 36, with 2,381 square meters of floor space, a size that gives Planet Fitness the kind of broad, easy-access footprint that can pull members from commuters, shoppers and nearby residents without asking them to travel deep into the city.

That matters because Catalonia has become one of Planet Fitness’s clearest strategic anchor points. The Montigalá opening will lift the region to five clubs, strengthening the chain’s position across the Barcelona metropolitan area and putting more pressure on independents that rely on neighborhood loyalty and mid-market gyms that live and die by monthly churn. Planet Fitness’s playbook is simple but effective: low-friction memberships, a familiar brand and enough scale to show up in busy locations where convenience wins. Its Spanish website advertises memberships starting at €18 per month and says the brand has more than 2,700 locations globally, a scale advantage that smaller operators cannot match.

The chain is also betting that Spain still has room to absorb more budget capacity. In its first Spain announcement, CEO Colleen Keating said only 10% of the Spanish population has a gym membership, framing the country as a major opportunity in Europe. Planet Fitness then said in April that it expected seven new Spanish openings during 2026, and earlier coverage said more than 90% of its gyms in Spain operate under the franchise model. That mix gives the company a fast way to fill out the map without carrying the full burden of every local buildout itself.

For Barcelona-area operators, the real story is not just one more club in Badalona. It is the way Planet Fitness is using Spain’s still-growing fitness base to chase dense, high-traffic sites and turn price into a blunt acquisition tool. A BDO market study says the Spanish fitness sector’s growth outlook remains strong, and a European industry report cited in April 2025 said Spanish gym membership growth in 2024 reached 8.7 percent while fitness-industry revenue rose 11.1 percent. Against that backdrop, Planet Fitness’s 20-club milestone looks less like a finish line than another step in a land grab that is still reshaping the price map around Barcelona.