Technogym launches school to train wellness leaders across industries
Technogym opened registrations for a school with a 1-year executive master and a 3-month intensive master, betting that wellness education is now a business advantage.
Technogym is turning education into part of its core product. With Technogym School, the company has launched an advanced program aimed at the next generation of wellness and health professionals, a move that pushes it beyond machines and memberships and into the business of training the people who will run the sector.
The school builds on 40 years of educational work through the Wellness Institute, which Technogym says has served as its official education and training department for more than 30 years. The new structure splits that work in two: Technogym School focuses on advanced education in wellness and health management, while the Wellness Institute continues with professional, technical and methodological training. Technogym says the school was designed to meet demand for managerial expertise across corporate wellbeing, hospitality, real estate, medical, sports and wellness-club sectors.
That shift matters because the industry is changing fast. Technogym’s school pages describe two main tracks, Wellness Management and Healthness Management, and the company says the program is meant to train new roles such as Healthness Doctor™ and Wellness Manager™. This is not basic instructor training. It is a leadership play for an increasingly medicalized, premium and data-driven wellness economy, with Gian Paolo Montali listed as director and Silvano Zanuso as scientific coordinator. The faculty roster also includes Matthew Kampert, Attilio Carraro, Jeremy McCarthy, Claudia Venturini, Cristian Brugnoli, Olivera Zajelac, Andrea Galvani, Michela Costa and Luca Ribichini.
Registrations opened on May 28, and ANSA said the school was organized around two formats: a 1-year executive master and a 3-month intensive master. Classes were set to be held at Technogym Village, the company’s campus in Emilia-Romagna, reinforcing that this is meant to be a serious professional pipeline rather than a marketing exercise.
For Spain, and especially for Barcelona, the signal is hard to miss. The market is moving from expansion to execution, with operators judged less on how many clubs they open and more on retention, usage and habit formation. In a city where premium studios, hotels and property projects are increasingly blending fitness with recovery and longevity, staff training is becoming a competitive moat. Operators that invest in education, standards and service design will have a clearer edge than those still treating coaching as interchangeable labor.
The broader market backdrop points in the same direction. The Global Wellness Summit has framed its 2026 outlook around hospitality, spa, fitness, wellness real estate, tourism and consumer products, underscoring how intertwined the sector has become. Forbes, citing the Global Wellness Institute, put wellness real estate at $548 billion in 2024, up 19.5% year over year and projected to reach $1.1 trillion by 2029. Technogym, which also created the Wellness Foundation in 2002 and built Wellness Valley in Emilia-Romagna as a wellness district, is clearly aiming to shape the category, not just supply equipment.
This article was produced by Prism’s automated news system from verified source data, official records, and press releases, then run through automated quality and moderation checks before publishing. The system is built and supervised by the people who set the standards it runs under. Read our full AI policy.
Did this article answer your question?
