VivaGym opens 25th Barcelona club in Eixample expansion
VivaGym is moving into Passeig de Sant Joan with its 25th Barcelona club, a 1,000-plus-square-meter low-cost site aimed squarely at Eixample’s dense gym market.
VivaGym has started work on a new club at Passeig de Sant Joan, 27, in L’Eixample, with the opening targeted for September and the site set to become the chain’s 25th in Barcelona. The club will span more than 1,000 square meters and is being laid out around seven training zones: cardio, strength, a soft area, an open cycle corner, a HIT zone and a large free-weights area. On VivaGym’s Barcelona listings, the address is already marked as a próxima apertura, with the chain promoting free registration and no permanence.
The location sharpens a fight for the central Barcelona gym-goer, where low-cost operators and boutique studios are chasing the same limited pool of members. VivaGym says the new club will be its fourth in the Eixample area, and 2Playbook puts the chain at 19 operating establishments in Barcelona city before the five locations it adds through the Synergym acquisition. In a district packed with residents, office workers and commuters, that extra capacity matters. The bigger floor plate and low-cost positioning are aimed at people who want a practical place to train without paying boutique prices for the privilege.
That strategy fits the way VivaGym has been expanding in Spain. Backed by Providence Equity Partners, the chain ended 2024 with 231 clubs, including 190 in Spain and 41 in Portugal, serving more than 550,000 members and generating 190 million euros in revenue. VivaGym said it planned to open 25 gyms in 2025, and Barcelona has become its second-most important cluster after Madrid. The Synergym purchase widened that footprint further, giving VivaGym a faster route into a market where scale, not novelty, is the main selling point.
Marc Sola, VivaGym’s regional manager in Catalonia, said the project reaffirms the company’s commitment to bringing sport to more people through modern, accessible facilities. That is the real consumer story in Eixample: not a flashy boutique launch, but a bigger, cheaper, more convenient club in a district where demand for central-location training has stayed strong. If the September opening lands as planned, VivaGym will have turned one more Barcelona address into a test of how far low-cost fitness can keep expanding in the city center.
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