AG1 launches AG1 Pro with creatine for performance-focused nutrition

AG1 is making a clear bet that the greens powder market no longer stops at general wellness. With AG1 Pro, the company has pushed its flagship formula toward performance nutrition, adding 5 grams of Creavitalis creatine monohydrate, calcium-HMB and zinc carnosine on top of the existing AG1 Next Gen base.

That is a meaningful shift because AG1 built its reputation as a broad daily health drink, not a training product. The new formula is positioned around muscle strength, metabolic resilience and gut barrier function, which puts AG1 squarely in the overlap between sports nutrition, active aging and the protein-adjacent supplement aisle. For consumers who already treat a morning scoop as a catch-all, AG1 Pro is trying to answer a new expectation: if a premium all-in-one powder costs premium money, it should do something visible for workouts, recovery and body composition.

The pricing tells the story as plainly as the ingredient panel. AG1 lists AG1 Pro at $99 a month, or about $3.30 per serving, versus $79 a month and about $2.64 per serving for AG1 Next Gen. The company says AG1 Pro has 85+ ingredients, compared with 75+ in AG1 Next Gen, and that both products are NSF Certified for Sport. AG1 also says AG1 Pro is for adults over 18, not for people who are pregnant or breastfeeding, and is suitable for vegan, vegetarian, paleo, keto and low-carb diets.

The launch, announced June 8, 2026, is less a reinvention than an escalation. AG1 says it has been continuously improving its formula since 2010, and it framed the 2025 Next Gen rollout as its biggest upgrade since 2016, backed by multiple gold-standard clinical trials. That history matters: AG1 Pro is not arriving as a one-off SKU, but as the next step in a brand architecture that is getting more segmented and more aggressive about use cases.

The real question is whether the move reads as credible science-led expansion or a branding stretch aimed at consumers who want every scoop to pull double duty. On paper, AG1 has chosen familiar ingredients with established research rather than gambling on a flashy proprietary blend. In practice, that is exactly why the product has a shot. Creatine, HMB and zinc carnosine are easy to understand, easy to market and easy to slot into a routine built around training, longevity or a GLP-1 journey. AG1 Pro suggests the company knows the old “daily wellness” story is no longer enough on its own, and that the next premium supplement battle will be fought on muscle, recovery and daily resilience, not just nutrients and greens.