Scott & Jon's launches protein-rich salmon bowls at Costco Southeast stores

Scott & Jon's put a salmon bowl into Costco's freezer aisles across the Southeast and Texas, betting that a ready-to-heat seafood meal can compete with both takeout and the usual frozen comfort-food haul. The Honey Sesame Salmon Superfood Bowl arrived at Costco on June 18 as an exclusive 4-pack of 10-ounce meals with a $15.99 MSRP.

Each bowl centers on Atlantic salmon with a brown rice and quinoa blend, plus a full serving of vegetables, including broccoli, carrots, edamame, sugar snap peas and red bell pepper. Scott & Jon's product page lists the Honey Sesame Salmon Rice Bowl at 15 grams of protein, 370 calories, 0 grams trans fat and 4 grams of added sugar. The company says the meal is ready in minutes and can go from freezer to table in under four minutes in the microwave, with raw seafood and premium ingredients that steam-cook rather than simply reheat.

The Costco rollout reached warehouses in Texas, Florida, Arkansas, Louisiana, Oklahoma, Alabama, Georgia, Mississippi, North Carolina, South Carolina and Tennessee. That footprint matters because Costco is built for stock-up shopping, not just single-serve convenience, and an exclusive 4-pack pushes the bowl toward family meal planning and repeat pantry traffic. The format also gives Scott & Jon's a bigger stage for a product that has to win on taste, speed and value, not just on protein numbers.

The launch fits a broader 2026 push from Scott & Jon's, which unveiled a new brand identity and positioning on January 6. The company has also described itself as the No. 1 frozen complete meals brand on Instacart, a claim that underscores how aggressively it is leaning into seafood as a mainstream frozen-meal option. Founded by Scott Demers and Jon Demers in Auburn, Maine, and formerly known as Cheating Gourmet, the brand has kept its Maine seafood roots central while widening its frozen lineup around premium salmon bowls and other complete meals.